1st Edition
COMM 121: Introduction to Media and Culture
School: University of Massachusetts Amherst (UMass Amherst )
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Pages: 2In the shortened lecture we discuss media and cultural production revolving around audiences. Exploring the idea of an active audience and what it is that makes them "active".
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Pages: 3We discuss the meaning and importance of texts and the different way they can be interpreted
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Pages: 3We discuss ideology and cultivation, their definitions and how they effect each other. We discuss the components of each and why they are important.
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Pages: 3We discuss the progression of opinions and ideas that had lasting effects on media influence and the models created because of it.
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Pages: 2We discuss Intellectual property, file sharing, copyright, and fair use of copyright and examples of each from real life
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Pages: 2We discuss web series and it's potential of being "the next television" as well as it's cultural advantages. We end with a very small review for the second midterm.
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Pages: 3We discuss cable television in the past in present, the hardships/setbacks it endured, compare/contrast cable to broadcast television and the relevance behind it when it comes to producing programs
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Pages: 3We compare broadcast television to cable television, why each emerged, and the mathematics/importance behind ratings.
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Pages: 2We finish discussing radio and broadcasting and analyze the seamless transition from broadcast radio to television.
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Pages: 3We discuss the early social state during the emergence of radio and the regulations placed on it. We also discuss how this ties into our overall discussion of mass media.
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Pages: 3We discuss the last two of the four main stages in the development of movies in the US
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Pages: 4We discuss the first two major stages in the development of movies in the US
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Pages: 3Discuss the evolution of telegraph and telephone and the impacts they had on mass communication
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Pages: 3Expanding the audience as revenue strategy and where things are now.
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Pages: 3tells the story of a media form (e.g. the telegraph) in terms of how it was used to reorganize how people and groups live, survive, understand ourselves and others “Social, cultural, and, economic story”
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Pages: 3Discussing the evolution of mass communication and it's tie to advertising.
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Pages: 3The discussion about who's interests are really being entertained in media, the "mass" population or the few major organizations behind the production?
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Pages: 2Discussing the definition of mass communication and the key aspects of this definition. Also, the possibility of changing this definition is discussed.