COMM 121 1st Edition Lecture 19 Last Lecture Notes Outline:I. Defining IdeologyII. Components of ideologyIII. Some propositions about ideologyIV. Dominant ideologyV. Cultivationa. Two stages of cultivation analysisb. Cultivation’s general findingsCurrent Lecture Notes Outline:I. About Today’s LectureII. “Twenty Feet from Stardom” and the “backstage”III. Sectors of Cultural ProductionIV. Studying media and cultural productionV. Three QuestionsMedia and Cultural Production: Producers, Texts, and AudiencesI. About Today’s Lecture- “Practical and imperfect”- Four parts today:1. “Twenty Feet from Stardom” and the “backstage”2. Sectors of Cultural Production3. Studying cultural Production4. Production “routines” and meaning-makinga. The example of newsi. Pastii. PresentII. “Twenty Feet from Stardom” and the “backstage”- “Gimme Sheltor”- Rolling Stones used Mary Clayton as a backup singer yet gave her no credit- How/why?These notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.III. Sectors of Cultural Production1. Dominant commercial mainstream- Economically powerful, economic bottom line, capitalized2. Dominant non-commercial mainstream- Ex) NPR, PBS- Non-profit, public funds3. Independent sector- Ex) “independent films” as a part of Hollywood4. Activist Production5. Communism/grassroots production- Ex) Amherst Media, Valley Free Radio- #2-5 live in relation to #1, even when they’re opposed to ito Broad audiences cultivated by dominant sector- “Non-dominant edge”o Separate in principal from entertainment industryo Where is cultural production happening?IV. Studying Media and Cultural Production- Observe how cultural products/“texts” are made- Ask what difference the production context makes to the kinds of programs or content productionV. Three Questions:1. Who is doing the work of cultural production?- Ex) Shonda Rhymes2. How are they doing it? What are their production “routines”/everyday life?3. What meanings about the world are created and circulated in the processEx) Grey’s
View Full Document
Unlocking...