Lecture 21Outline of Last LectureI. What is a text?II. Levels of Textual AnalysisIII. Interpreting the Imagea. Describe the Image Denotativelyb. Now Describe the Image ConnotativelyIV. Textual Analysis of Media ImagesV. A Television Examplea. Describing a TV Scene DenotativelyVI. Why do Textual Analysis?Outline of Current LectureI. Diagrams Reiterating Media Influence and ProductionII. Audience and reception: Key PointsCurrent LectureMedia and Cultural Production - AudienceI. Diagrams Reiterating Media Influences and ProductionAudienceAudienceTextsTextsProducersProducersMeaning and RepresentationMeaning and RepresentationProducersProducersAudiencesAudiencesTexts (genre, conventions)Texts (genre, conventions) Comm 121 1st EditionII. Audiences and Reception: Key points-Reception studies: the audience is active- What does it mean to take that seriously?- Engaged in a process that combines 2 kinds of activity: (1) social and (2)interpretive- Both are part of making meaning (or “meaning formation”): remember: weare meaning-making machines!- Taking pleasure seriously – understanding why the things we enjoy and giveus pleasure give us pleasureo Clip from SuperJiTV 2014 (formerly DoleBytez) on Moodle- Texts offer multiple meaning to different readers- They are “polysemic” – they have nany meanings- They are not dependent on producers’ “intentions”- But these multiple meanings are not idiosyncratic: claiming that “everyonehas their own subjective meaning” isn’t enough- Reading are patterened by social position- What social positions (e.g. among gender, race, ethnicity, age, sexualorientation) would matter in intepretting the “Louie” clip? Comm 121 1st
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