COMM 121 1st Edition Lecture 2Precious Lecture Notes Outline:- First Amendment- Signs of contest- Critique vs. cynicism Current Lecture Notes Outline:- Traditional definition of mass communication- Understanding the importance behind mass communication- Technological convergence- Necessary steps to change the “traditional definition” What is mass communication?Traditional Definition:- The creation and delivery of messages- In a variety of forms (Twitter, telegraph, TV shows)o Form can be a genre as well. Ex) entertainment program vs. informational program- Over considerable distances. (With today’s technology this means across the world.)- Made by large organizations.- Usually at considerable expense.o Large organizations want control over both cheap and expensive mass communication.- Intended for large, heterogeneous audiences.- Often simultaneously being sent out as it is happening.o This is changing as time goes on, usually mass comm. is only simultaneously distributedwith live sports or news of different kinds.Why is this important?- Mass communication is pervasive- It is influential- It is a key form of economic activity- It is a key form of cultural activityThese notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.*Mass media for consumption by mass audiences is no longer the dominant way of thinking about media.Technological convergence:- Two or more systems of technology connected to provide a new context for communication. Ex.)Video tape + broadcasting = recording/syndication- Digitalization means formerly distinct media now appear on the same platform. Ex.) TV, books,films*What are the consequences of our idea of mass?Changing the traditional definition of mass communication:- We must ask whether “mass” still means something, what the stakes are, and to whom.o The Social Network “rating girls” scene: Facebook algorithm to determine your newsfeed content Company ranks content based on what they think you want to see Will not reveal the
View Full Document
Unlocking...