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UMass Amherst COMM 121 - Web series and In-class Review for Midterm II

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Lecture 15Last Lecture Notes OutlineI. A regulatory seesaw, 1984-96A. 1984B. 1992C. 1996II. Four cable examples (only spoke about A and B)A. MTVB. Discovery channelC. Showtime (premium outlet)D. “Webisodes” as a new form of TVCurrent Lecture Notes OutlineI. “Webisodes” the Next TV?A. Cultural Advantages of webseriesII. In-class Review for Exam 2A. 1946 consent decree actB. Toll broadcastingI. “Webisodes” the Next TV?- They are called “webseries” that are web-based series of shorter episodes.- Reducing “barriers to entry” for series TV production- Short episodes- Free on-line platforms- Youthful themes and styles – attracts a younger audience- They still cannot compete with the large producers in the media industry because they are mostly independent/amateur videographers, editors, and actors, etc.- Unrestricted by broadcast regulates, e.g. on language- Unknown actors working for free for their “reels” (for practice and wouldn’t be able to be paid elsewhere anyway.- Usually are all shot in local neighborhoods and business support, modest investment (usually the neighborhoods of the actors/producers)- Many produced via “sweat equity” which refers to them investing their work without payment; it is not funded by money but their dedication/talent.A. Cultural Advantages?- Webisodes allow producers to create more controversial content because they do not rely on funding from advertisers, ratings, audience, etc. Comm 121 1st Edition- More relatable with unknown actors because they appear as someone you could find in your neighborhood more than a glamorous star- It is on a very easily accessible platform – no paid subscription required.- Very easy to come-and-go because of the style of shows:short and you are able to watch them and understand without needing to watch ALL episodes before. In-class Review for Exam 21946 consent decree – - Studios could no longer own movie theatres- Trying to avoid vertical integration because it would create more barriers to entry- Before this, one company would own production facilities, distribution systems, and exhibition systems (theatres) and this was a sort of monopoly- At this same time television was becoming more popular and people began going home to watch television rather than movie palacesToll Broadcasting – Pre-paid open-air time Comm 121 1st


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UMass Amherst COMM 121 - Web series and In-class Review for Midterm II

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