Psyc 360 1st Edition Lecture 15Outline of Last Lecture I. Social Influencea. Conformityi. Publicii. PrivateOutline of Current Lecture I. Social Influence ContinuedII. ConformityIII. ObedienceCurrent LectureChoosing the number one rated burger place on the Yelp app is conformity because you choseto eat there based on other people’s opinions. Considered private conformity.Public conformity= thinking in your mind one thing, but announcing an answer everyone chose. Your actions don’t agree with what you are thinking.Private Conformity= Thinking something in your mind because of social influence and choosing what you’ve been thinking. So your public actions (those seen by people) agree withwhat you are thinking and with social influence. MAKES SENSE - There is generally wisdom in crowds- However can have negative consequencesPublic and private conformity is on a continuum with public on one end and private on the other.Perfect example of public conformity is the asch line judgment studyPerfect example of private conformity is looking up because you see a group of people lookingup.These notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.In the middle of the continuum would be a teenager drinking their first beer at a party with friends. Drinking the beer and thinking it’s awful and deciding they don’t want to drink anymore is in between public and private.The more powerful form of social influence is obedienceObedience- obeying commands from an authority figureStanley Milgram study- 1960’s study of German psyche and why everyone was so obedient to Hitler. He wanted to know what caused them to be this way. Looked at just the German people. - Set up study in US at Yale- And then do same exact study in Germany, but never went to Germany- Participants had to engage in actions that made them believe they were killing someone else- Realized it may not have been the German psyche and a human conditionDateline Video: - Subjects of milgram study were told they would give another man (a confederate) electric shocks for every wrong answer given by the confederate (the shock machine was not real) after being asked a series of memory questions- While a man in a lab coat looking professional tells the participant he has to continue administering the shocks- The confederate screamed and wanted out of the electric shock chair and had told them of a heart condition he had- The participant would look at the man in the lab coat and be told to keep giving shocks- Some only stopped after the man being shocked quit yelling not knowing if he was conscious or not.- 65% of people administered all the shocks possible. All the way up to 450 volts and every person made it to about 300 volts and if they made it to 375 volts they went all the way. - Only 35% of people stopped giving shocks by 450 volts.- Most people are obedient even if it harms others.Milgram study retested in today’s society- Replicated study very well- One man stopped at 120 volts- Same behaviors shown. People did not want to continue, but because they were beingtold to continue they did anyways.WHY?- 2 possibilities- 65% of humans are monster who want to hurt people OR- It has something to do with the situation that was set upHow can study change?- Don’t have a person demanding them to continue- Allow them to stop when they want toNo person demanding them to administer shocks was set up and only 3% went all the way. 1 out of 30 people administered all shocks without being demanded to do so.Standard version of this study Obedience = 65%Non-expert experimenter (another person off the street demanding) Obedience = 20%- The only difference in these studies was whether the experimenter (man in lab coat in standard study) was a professional of not- Implications= We obey authorities we believe to be experts / Private conformityWhat if there are 2 people administering shocks? (1 confederate)1 is reluctant Obedience = 10%- Implications- we turn to others in our predicament Obedience involves