Psyc 360 1st Edition Lecture 8 Outline of Last Lecture II Homework III Methods IV Random Sample vs Random Assignment V Independent Dependent Variable VI What we can and can t infer VII Social Cognition Outline of Current Lecture VIII Thinking About People worksheet IX Heuristics Current Lecture Discussion of Thinking About People worksheet on Blackboard Infrequency Media Exposure Availability Perceived Frequency Vividness What we see on TV and media gives us reason to think things that are not necessarily correct Ex We see and hear about Police Officers shoot in the line of duty on television when in reality less than 10 of officers actually fire their weapon during the line of duty Availability Ease of which something comes to mind In a study adults were to come up with childhood memories Some people were asked to only come up with one memory and others were asked to come up with nine The people who came up with nine memories rated their childhood as low level happiness and those who only had to think of one rated their childhood with high happiness Availability Heuristic Availability Heuristic Our tendency to base judgments on how easily relevant event come to mind Heuristics Rule of Thumb Short Cut Representativeness The extent to which some case looks like a member of a category These notes represent a detailed interpretation of the professor s lecture GradeBuddy is best used as a supplement to your own notes not as a substitute Representativeness Heuristic Basing our judgments on a cases Representativeness Why Rely on Heuristics Takes time to follow rules Being accurate isn t important Due to other Priorities We don t know they re heuristics we don t know they re inaccurate THINKING Controlled Voluntary Conscious Effortful Limited Capacity Rule Based Automatic Involuntary Unconscious Effortless Unlimited Capacity Heuristic Based
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