Psyc 360 1st Edition Lecture 23 Outline of Last Lecture II. StereotypesIII. PrejudiceIV. DiscriminationOutline of Current Lecture V. Racial BiasCurrent LectureWe know the stereotypes of different people in US- Poor people are more likely to engage in crime- African-American men are more likely to engage in crime than the average young white manStereotypes may not be true for everyone, but we all recognize they existTarget of A Stereotype: (Young Black Man)  Stereotype Activation Activation: An idea coming to mind- when we say cat we automatically think dog same for bread we think butterStereotypes are embedded into long term memory- Young black men are violent is the stereotype, so people automatically think violence/gun0.7Reaction Time (sec) Black- White0.5Armed UnarmedThese notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.In the same study from last lecture tell the people viewing the pictures they have to come up with the correct answer as to whether the person is holding a gun or not. Then measure the people’s reaction time upon giving the right answer. - It took people less time to determine the black man had a gun than it took to determine if the white man did. - The opposite occurred when people had to determine the people did not have guns. It took them longer to realize a black did not have a gun compared to realizing a white man did not have a gun.- This means the stereotype of a young black man to be violent comes about automatically.We can reject the stereotype leading to unbiased behavior.- This doesn’t happen when people are under time pressureRejecting the Stereotype requires controlled processes If we don’t reject the stereotype we show Biased behaviorAutomatic processesStereotype activationReject stereotypeUnbiased behaviorORAutomatic processesStereotype activationBiased Behavior^^^^^^^^^^^^^^ These processes occur in a person’s mind^^^^^^^^^^^^^^Colgate academic admissions Study: Colgate University students in upstate New York- Stereotype: Rich, Smart, LiberalStudents fill out applications. Four students are just “filler” studentsApp. A is white, but same application information higher GPAApp. B is black, same info just higher SATWhite guy was preferred because they said GPA is more importantThey then flipped the photos, so that the black man had the higher GPA and the white man withhigher SAT.- The white guy was still preferred and the students said SAT is more importantIn order to reject stereotype we need to want to reject the stereotypeWhen will controlled processes be used?- When we have time- When we want to think- We know we might be biased – most importantType of Bias Conscious Controllable Prevalence Affect BehaviorOld Fashioned Racism Yes yes Low YesPrivate Yes Yes Moderate when we can get away w/itUnconscious No No High when we can’t control for it The average person can’t correct for their biases. Biases and racism still occur today.Must take steps to overcome