SOA 223 1nd Edition Lecture 3 Outline of Last Lecture 1.) Birth of Soc Psy2.) People to know 3.) Theory contributionsOutline of Current Lecture 1.) Studies questioned by ethics2.) New/trendy3.) Behavioral EconomicsCurrent LectureConfidence & 1960’s+1970’s- Time of expansion, productivity & enthusiasm. New topics: self-perceptions, helping behavior, aggression, attraction- Time of crisis & debate- Lab experiments questioned- Golden Fleece Award- Given to soc psy research on heartStudies questioned by ethics- Miligram studyShocks- Zimbardo’s prison study @ Stanfordprisoners/guardsTime of Pluralism: 1970’s-1990’s- Methods- “Hot” & “cold” perspectives. Hot=emotion/motivation. Cold=cognition- International/cultural perspectives- Social cognitionNew & Trendy- Integration of hot & cold perspectivesThese notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.- Growing interest in distinguishing between automatic vs. controllable processes- Biological & evolutionary perspectives- Cultural perspectives/multicultural research- Interdisciplinary approachesbehavioral economics, embodied cognitionBehavioral Economics- Loss aversion- tendency for loss given magnitude to have more psychological impact than equivalent gain- Sunk cost fallacy- reluctance to “waste” $ leads people to continue w/ endeavor whether it benefits or not- Mental accounting- tendency to treat $ differently depending on how it’s acquired & what mental category- Decision paralysis- too many options can lead to decision paralysis unable to decide what option to buyEmbodied cognition- interdisciplinary field that examines close links between mind and positioning & actions of our bodies- People that wash hands w/ soap feel less guilty- People like strangers more when they see picture when holding arms toward themNew methods- Brain imaging technology- Use of internet- Virtual reality
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