SOA 223 1nd Edition Lecture 4Outline of Last Lecture 1.) Studies questioned by ethics2.) New/trendy3.) Behavioral EconomicsOutline of Current Lecture 1.) Research Methods2.) Types of Research3.) Stages of research processCurrent LectureResearch Methods in Soc Psy- All research begins w/ a questionSources: Experiences & observations of life, reading about research already done, theory- Research questions shaped to hypothesisHypothesis: Testable proposition describing relationship that may exist between events/variables2 Types of research1.) Basic research- test theories, understand human behavior2.) Applied research- Goal: Find solutions for practical problemsDefining & Measuring Variables- Conceptual variables: Variables in abstract, general form- Operational definition: specific way a variable is measured/manipulated. Validity & reliability are important*Stages of Research Process- Generating research question/hypothesis- Finding relevant past research & theoryThese notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.- Selecting research method- Collecting data- Analyzing data- Reporting resultsResearch Designs- Self reports- Observations Goals can be description, correlational, or causation- Experiments- Archival researchSelf-Reports- Interviews qualitative/quantitative- Self-report questionnaire (paper/on-line)- Telephone interviews2 General types of samples- Convenient- Representative (random)Advantages: Easy to do, gives access to people’s beliefs, feelings & pastDisadvantages: People may not tell the truth, responses may be affected by format/wording, memory is prone to error, correlations do not tell us about
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