ENST 201 1st Edition Lecture 27 Outline of Last Lecture I N A Outline of Current Lecture II Advertisements Current Lecture I II III why is advertising so sexualized a Appeals to reptilian brain more primitive trains of thoughts b These advertisements try to bypass the rational part of your brain c The more expensive the more sexualized d Advertisement is part of consumer capitalism and number 1 thing about this is that objects bring happiness i Lowering happiness by spending life pursuing careers that are not fulfilling this will not bring long term happiness 1 Societal happiness is long term and societal happiness e Advertisements don t make you want the actual product but they just make you want to purchase items Consumer images of society a Tends to nurture fixation on role of marketplace b Market only thinks in the short term so it does not determine anything long term c Market in US can only think short term because of incentives like punishment profits d IF market is moving how CEO s want them to then everyone will ignore long term consequences like pollution and climate change Suburbs are boring and homogeneous a Sustainable is not only environmentally preferable but also economically and socially preferable These notes represent a detailed interpretation of the professor s lecture GradeBuddy is best used as a supplement to your own notes not as a substitute
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