COMM 104 Lecture 9 Outline of Last LectureI. Putting Rhetoric into ContextII. What is kairos?III. What makes up the public?IV. How can audience analysis improve rhetoric?V. What are the effects of language on rhetoric?Outline of Current LectureI. EthosII. Types of EthosIII. Ways to improve credibilityCurrent LectureI. Ethos is the part of rhetoric that focuses on the credibility of the speaker. It is important to remember that ethos can change over time. II. There are three main types of ethos:a. Initial: speaker has predetermined ethos before they even begin to speak. This included their appearance, title, background, etc. b. Derived: speaker’s credibility in the process of communication. Attention, motivation, and cognition can all affect derived ethos. c. Terminal: this is the ethos the speaker has once communication has ended. III. In order to improve speaker credibility, it is important to keep your speech clear and relevant. Organize your thoughts in a concise manor. Make sure to use body language and eye contact effectively. Also be able to answer any questions that the audience may have. It is also important to speak with fluency. These notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a
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