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WVU COMM 104 - Rhetoric
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COMM 104 Lecture 7 Outline of Last LectureI. What is problem solving?II. What is the IDEAS Model and how can you use it?Outline of Current LectureI. Influence of Greek on RhetoricII. What are the different types of rhetoric?III. What are Proofs?IV. The Five Canons of RhetoricCurrent LectureI. In Ancient Greece, a group of politicians, the Sophists greatly influenced a type of speech and persuasion that would be known as rhetoric. These men were land owning males and were very good at the art of persuasion. The philosopher Aristotleis known to be the man who organized the steps to modern rhetoric. He broke the process down into three main parts: the speaker, the receivers, and the speech. II. The three main parts of rhetoric are:a. Deliberative: the main point of this type of speech is to persuade the audience toeither do a certain task or not to do that task. This type of speech began in the senate and places focus on actions of the future. b. Forensic: this type of rhetoric focuses on behavior from the past to bring about guilt or freedom in the receiver’s mind. This originated in the court systems.c. Epideictic: rhetoric that occurs in a situation that requires speaking of a ceremonial nature. This type of speech focuses on things happening now, in the present tense, and usual includes virtues or values. III. Proofs are ways that a speaker can appeal to the audience to persuade their views. The three main types are:a. Ethos: this proves whether or not the speaker is credible in the area that they arespeaking. b. Logos: this is a way to logic or factual proof to back up an argument.These notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.c. Pathos: this uses emotions such as sympathy or humor to tug on the heartstrings of the receivers.IV. What are the five cannons of rhetoric?a. Invention: being able to create an argument that is not only relevant, but creativeto grab the audience’s attention. This also includes the background of the speaker and his/her previous intelligence in the subject matter. b. Arrangement: using patterns or logic to organize a speech. According to sophists, this should follow the rubric of an introduction to start out, followed by the main body, and concluding with a memorable ending.c. Style: using different types of language and speech d. Delivery: encompasses different types of inflection, tone, and nonverbal cues in presentatione. Memory: the way in which a speaker stores the style they plan to


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WVU COMM 104 - Rhetoric

Type: Lecture Note
Pages: 2
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