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OSU BA 471 - Open Source Business Models

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Open Source Business ModelsAgendaWhat is Open Source?Slide 4Advocates Reasons to use Open Source SoftwareCritics Reasons to not use Open Source SoftwareExample of Dangers with Licensed SoftwareWhat is conventional business model?The Five ModelsOpen Source + ServiceMixedOpen Source + Buy OffOpen Source + AggregationOpen Source + HardwareWhy students should careThings to rememberBibliographyOpen Source Business ModelsBy Mike Telmar, Jacob Jennings, and Jerome ThomasAgendaWhat is open source?Reasons for open sourceReasons against open sourceDangers with licensed softwareWhat is the conventional business model?The five modelsWhy students should careWhat is Open Source?Generally speaking it is computer software that is designed with the source code open to the public and with no license or distribution requirements.What is Open Source?Free Redistribution: the software can be freely given away or sold. Source Code: the source code must either be included or freely obtainable. Derived Works: redistribution of modifications must be allowed. Integrity of The Author's Source Code: licenses may require that modifications are redistributed only as patches. No Discrimination Against Persons or Groups: no-one can be locked out. No Discrimination Against Fields of Endeavor: commercial users cannot be excluded. Distribution of License: The rights attached to the program must apply to all to whom the program is redistributed without the need for execution of an additional license by those parties. License Must Not Be Specific to a Product: the program cannot be licensed only as part of a larger distribution. License Must Not Restrict Other Software: the license cannot insist that any other software it is distributed with must also be open source. License Must Be Technology-Neutral: no click-wrap licenses or other medium-specific ways of accepting the license must be required. http://en.wikipedia.org/wiki/Open_Source_DefinitionAdvocates Reasons to use Open Source SoftwareHigher quality, more reliable Quicker technical support No licensing More secure CheaperFreedomFasterCritics Reasons to not use Open Source SoftwareNot for mission-critical applicationsPotential backlash from open-source communityOften buggy and untested codeExample of Dangers with Licensed SoftwareErnie BallMusic companyTransferred out-dated computers to secretarial workSued by Microsoft for unknown breaching of licensed agreementsCost $100,000CEO, Sterling Ball, within 6 months used no Microsoft productsUses all open source (saved $80,000+)news.com.com/2008-1082_3-5065859.html?tag=lhWhat is conventional business model?Paying programmers to create softwareClosed source codeRequiring customer to pay for each copy of software (Licensing)Making money off software design, not maintenance and supportExamples:Microsoft XPApple Mac OSThe Five ModelsOpen Source + Service MixedOpen Source + Buy OffOpen Source + AggregationOpen Source + Hardwarehttp://www.cio.com/archive/021506/opensource_sidebar2.htmlOpen Source + ServiceCompanies sell support and services around open-source softwareAdvantagesPay only for support, not softwareLow switching costExamplesRed Hat (Linux)JBoss (middleware)MixedOpen-source code base with proprietary add-onsAdvantagesProprietary add-ons may not be necessaryAcquire experience before buying add-onsExampleSourcefire (security)Open Source + Buy OfCompanies offer a proprietary license for their open-source softwareUsers can modify the software and redistribute it without making the code openExamplesMySQL (database)Gluecode (web servers)Open Source + AggregationCompanies assemble various open-source software packages into integrated unitsAdvantagesSimplifies open-source integration and supportExampleNavica (open source selection)Open Source + HardwareHardware makers use open source as the foundation for the software that runs the machinesAdvantageLower prices on hardwareExampleCiscoWhy students should careKnow options in purchasing software and applicationsThe most popular new business model in the software industry, according to venture capitalistsBig corporations are investing in open-sourceIBM and Oracle have both invested over $1 billion eachThings to rememberExamples of software created with open-source business modelsRed Hat Linux, MySQL, Mozilla FoxfireCompanies are investing big moneyIBM, OracleAdvocates believe it’s better because it’s faster, cheaper, and more reliableBibliographywww.wikipedia.comwww.businessweek.com/technology/content/feb2006/tc20060209_810527.htmwww.cio.com/archive/030104/open.htmlnews.com.com/2008-1082_3-5065859.html?tag=lhwww.forbes.com/intelligentinfrastructure/2005/06/15/jboss-ibm-linux_cz_dl_0615jboss.htmlhttp://www.cio.com/archive/021506/opensource_sidebar2.html\http://www.cio.com/archive/021506/opensource.html?page=Polvi, Alex. Personal Interview. February 2006.Red Hat JBoss Sourcefire MySQL Gluecode Navica


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OSU BA 471 - Open Source Business Models

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