Business IntelligenceAgendaWhat is BI?Purpose of BIApplicationSlide 6Other ApplicationsBI SoftwareClosing ThoughtsSlide 10Business IntelligenceBusiness IntelligenceChelsi Bauman, Brad Langton, Thomas MarcusApril 18th, 2007Chelsi Bauman, Brad Langton, Thomas MarcusApril 18th, 2007AgendaAgendaWhat is BIPurpose of BIApplication: Loyalty CardsApplication: Call Centers: Fujitsu Other ApplicationsBI SoftwareWhat is BIPurpose of BIApplication: Loyalty CardsApplication: Call Centers: Fujitsu Other ApplicationsBI SoftwareWhat is BI?What is BI?“Business intelligence (BI) is a broad category of application programs and technologies for gathering, storing, analyzing, and providing access to data to help companies make better business decisions. BI applications include the activities of decision support, query and reporting, online analytical processing, statistical analysis, forecasting, and data mining.”-Reportinghouse.comBI using inductive logic“Business intelligence (BI) is a broad category of application programs and technologies for gathering, storing, analyzing, and providing access to data to help companies make better business decisions. BI applications include the activities of decision support, query and reporting, online analytical processing, statistical analysis, forecasting, and data mining.”-Reportinghouse.comBI using inductive logicPurpose of BIPurpose of BIBetter serve customersLower costsIncrease profitsMaximize an organization's competitive advantage from the data within its reach Better serve customersLower costsIncrease profitsMaximize an organization's competitive advantage from the data within its reachApplicationApplicationLoyalty Cards (e.g., Safeway Club Card)Collect informationArrange information into a pattern Analyze information betterCompany analyzes trends and uses them to increase efficiency & effectivenessLoyalty Cards (e.g., Safeway Club Card)Collect informationArrange information into a pattern Analyze information betterCompany analyzes trends and uses them to increase efficiency & effectivenessApplicationApplicationFujitsuOne of the largest customer support companies in the worldDocument received calls and analyze the data that is collected to find patternsShare information with contracted companyMake profit off of cost savingsFujitsuOne of the largest customer support companies in the worldDocument received calls and analyze the data that is collected to find patternsShare information with contracted companyMake profit off of cost savingsOther ApplicationsOther ApplicationsAirlinesHotelsMovie rentalsInsurance companiesYour ideas?AirlinesHotelsMovie rentalsInsurance companiesYour ideas?BI SoftwareBI SoftwareGartner’s Magic Quadrant for BI•The goal of the Magic Quadrant for Business Intelligence Platforms is to present a global view of Gartner's opinion of the main software vendors that should be considered by organizations seeking to develop business intelligence (BI) applications.•Market Leaders -Cognos -SAP -SAS InstituteClosing ThoughtsClosing ThoughtsBusiness Intelligence is a process of finding patterns through induction and using those patterns to help better serve customers, lower cost, and increase profits through efficiency.Business Intelligence is a process of finding patterns through induction and using those patterns to help better serve customers, lower cost, and increase profits through efficiency.THANK YOU!Questions? Comments?THANK YOU!Questions?
View Full Document
Unlocking...