GISWhat is GIS?Vector and RasterUrban Land Usage and PlanningPrivate Land UsageInsurance Risk AssessmentInsurance Risk Assessment Cont.Governmental UsesMarketing & GISFarming & GISFuture of GISAny Questions?GISGISJoel, Matt, Nic & LexiJoel, Matt, Nic & LexiBA 471 – Prof. ReitsmaBA 471 – Prof. ReitsmaFebruary 13, 2006February 13, 2006What is GIS?What is GIS?Drawn mapsDrawn maps1854 Cholera breakout1854 Cholera breakout1950’s railway 1950’s railway managementmanagementTechnology boomTechnology boomHistory & Development of GISHistory & Development of GISFigure 1.1 Automated MappingFigure 1.2 Thematic MappingFigure 1.3 ModelingUses for GISUses for GISGIS & LogisticsGIS & LogisticsVector and RasterVector and Raster►Cannot use both at onceCannot use both at once►RasterRasterRows and ColumnsRows and ColumnsPixels with defined attributesPixels with defined attributesDiscontinous spaceDiscontinous spaceSuperior for computationSuperior for computation►VectorVectorUser defined areaUser defined areaObject identifiersObject identifiersContinous spaceContinous spaceSpacial and thematic databaseSpacial and thematic databaseSuperior for precise graphicSuperior for precise graphicUrban Land Usage and PlanningUrban Land Usage and Planning►Governmental PlanningGovernmental Planning►Transit--Transit was an early adopter of GIS Transit--Transit was an early adopter of GIS ►Portland’s TrimetPortland’s TrimetReal-time route informationReal-time route informationInternal usageInternal usage►GIS in Planning and System OperationsGIS in Planning and System OperationsThe Metro Regional AuthorityThe Metro Regional AuthorityInternal UsageInternal UsageExternal UsageExternal UsagePrivate Land UsagePrivate Land Usage►Increased Adoption of GISIncreased Adoption of GIS►Factors driving increased utilizationFactors driving increased utilizationReadily available dataReadily available dataEfficient project analysisEfficient project analysisCost savingsCost savingsProperty development consultanciesProperty development consultancies►Available InformationAvailable InformationDemographicsDemographicsIndustry ClustersIndustry ClustersOther AttributesOther Attributes►Public/Private CollaborationPublic/Private CollaborationInsurance Risk AssessmentInsurance Risk Assessment►Why Mapping?Why Mapping?►Easy and quick to access valuable informationEasy and quick to access valuable information►Recognize patterns and trendsRecognize patterns and trends►Serve existing customersServe existing customers►Develop new businessDevelop new business►UsesUses►Risk ManagementRisk Management►ClaimsClaims►MarketingMarketingInsurance Risk Assessment Insurance Risk Assessment Cont.Cont.►Influences Influences ►9/119/11►TerrorismTerrorism►Natural/Manmade DisastersNatural/Manmade Disasters►RedliningRedlining►BenefitsBenefits►Lower costsLower costs►CustomersCustomers►Better DecisionsBetter DecisionsGovernmental UsesGovernmental Uses►National LevelNational Level►Establish and regulate policiesEstablish and regulate policies►US Gov uses GIS to evaluate Census results US Gov uses GIS to evaluate Census results ►Homeland SecurityHomeland Security►Military DefenseMilitary Defense►Local LevelLocal Level►Fire/Emergency Medical Services/DisastersFire/Emergency Medical Services/Disasters►TransportationTransportation►Law EnforcementLaw EnforcementMarketing & GISMarketing & GIS► Brief History of GIS in MarketingBrief History of GIS in Marketing►GIS Uses to MarketersGIS Uses to MarketersAppealAppealRetainRetain►How its DoneHow its DoneStatistical AnalysisStatistical Analysis►Next StepNext StepFixing Errors in the SystemFixing Errors in the SystemNew Findings to Benefit Marketers New Findings to Benefit MarketersFarming & GISFarming & GIS•Early InnovationsEarly Innovations•GPSGPS•Homogenous vs. Variable TreatmentsHomogenous vs. Variable Treatments•Precision FarmingPrecision Farming•Mathematical ModelsMathematical ModelsMapsMapsGPS MeasurementsGPS MeasurementsYield MapsYield MapsAerial Satellite ImagesAerial Satellite ImagesFertilizer and other variable application mapsFertilizer and other variable application maps•Future for GIS & FarmingFuture for GIS & FarmingEnvironmental AwarenessEnvironmental AwarenessPopulation GrowthPopulation GrowthNatural Resource DepletionNatural Resource DepletionFuture of GISFuture of GIS►FutureFutureIncreasingly democratized & accessibleIncreasingly democratized & accessibleMoving towards standardizationMoving towards standardizationCombining Vector & Raster into HybridCombining Vector & Raster into HybridAny Questions?Any
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