Lecture 3 Outline of Last Lecture II Purpose of Social Science III Where and How To Start Research IV Research Strategies V Designing the Research VI Data Collection VII Role of Researcher VIII Looking at Relationships Outline of Current Lecture IX Culture X History of Culture XI Material Culture XII Non Material Culture XIII Cultural Toolkit XIV Subcultures XV Reflection Theory XVI Cultural Change XVII Material Culture on Silk Road Current Lecture XVIII Culture a society s set of beliefs traditions and practices SOC 100 1st Edition b key distinction of trying to understand i natural environment ii modified or created by humans History of Culture XIX a evolution of the concept of culture i culture gets used to make distinctions between Europeans b XX a b XXI a b and others in both positive and negative ways 1 Ethnocentrism ii culture begins to include intellectual refinements Cultural relativism i you must recognize there are differences across cultures without passing judgement or assigning values Material Culture constructed environment Example architecture entertainment fashion food Non Material Culture intangible sets of common beliefs that shape our behaviors Example values beliefs behaviors social norms These notes represent a detailed interpretation of the professor s lecture GradeBuddy is best used as a supplement to your own notes not as a substitute i Values morals beliefs abstract ideals ii Norms rules of social life that everyone is expected to ob serve 1 written down norms laws 2 non written down norms not dancing in class iii socialization internalizing values beliefs and norms a so ciety and learning to function as a member of that society XXII Cultural Toolkit a culture provides us with a lot of cultural scripts modes of behavior and understanding to make sense of our interactions with others i these shape our beliefs and actions 1 Example using hashtags and vulgar language ii look for them in the language people use 1 Examples our rituals how we act at dinner class the way we act dress and what we say iii subcultures 1 groups united by sets of values traits behavior patterns and shared symbols distinguished from others with in the same culture or society iv Reflection Theory 1 culture projets social structure and social relationships into the public sphere 2 translates our values and beliefs into our rituals v Cultural Change 1 external events a Examples wars and natural disasters b leads people to look at the world in a different way 2 transformation of values a cultural scripts used in new situations i Example technology b Silk Road i Old Silk Road 1 trade routs linking China to Mediterranean Sea 2 Fostered cultural interactions ii New Silk Road 1 drug marketplace 2 enabled by technology iii Material Culture on Silk Road 1 drugs were being bought and sold iv Silk Road Values 1 economic libertarianism a taxation and institutions was coercion b internet was way too liberate for us c faith in use of technology for liberation v Silk Road s Cultural Toolkit 1 e commerce 2 transformed drug trade a violence to resolve disputes vi Future of Silk Road 1 arrests and prosecution a Ulbricht b Chief executives of Bitnstant Bitocin dealers 2 National Security agency 3 replacements a sheep market place