Lecture 2 Outline of Last Lecture II Sociological Imagination III Modern Theories of Sociology IV Social Institutions V Social Identity Outline of Current Lecture VI Purpose of Social Science VII Where and How To Start Research VIII Research Strategies IX Designing the Research X Data Collection XI Role of Researcher XII Looking at Relationships Current Lecture XIII Purpose of Social Science a Description SOC 100 1st Edition describes the social world by looking for patterns of behaviors or interactions that people would by surprised by b Explanation causation i identifying factors ii Example why do poor people have poor health These areas are where sociologists are interested in c Prediction i sociologists are skeptical of this XIV Where How to Start a Research Questions i How some small part does the world work ii Have others studied the same thing 1 empirical studies 2 theories that govern it a theories are kind of like predictions 3 sociologists put these together iii Participating in sociological conversations b Research Strategies i Deductive research 1 stars with theory 2 develops hypothesis prediction 3 makes emperical observations a looking at the world i These notes represent a detailed interpretation of the professor s lecture GradeBuddy is best used as a supplement to your own notes not as a substitute 4 analyze the data a confirms rejects or modifies theory rejecting the theory is very rare ii Inductive Research 1 Begins imperical observations 2 Builds theory based on observations 3 Correlation through comparative cases XV Designing the Research a Identifying Concepts and Relationships b Variables i narrowing down concepts ii dependent variable the outcome we are interested in iii independent variable the explanations of outcomes c Operationalization i Method for measuring a variable d Picking a Population and Sample i Random Samples ii Case Studies XVI Data Collection a Quantitative i survey research demography content analysis b Qualitative i participant observation interviews ethnography historical methods content analysis XVII Research a Role of Researcher i Experimenter Effects 1 is our presence effecting the results of the research 2 reflexivity b Ethics i do no harm ii consent iii voluntariness c Public Sociology XVIII Looking at the Relationships a Poor People and Food i Poor people and diets Why is harder for them to eat healthy 1 Cost 2 Dependent variable diet 3 independent variable personal preference cultural traditions cost food deserts a Food Deserts i Data Collection In New York ii Dependent variable Accessibility to healthy food 1 supermarkets 2 healthy bodegas availability of fruits and veggies 3 fast food restaurants 4 They scored based on distance to these areas iii Independent Variables Race ethnicity class
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