COMM 1000 1nd Edition Lecture 6 Outline of Last Lecture I. Human CommunicationA. InputB. FiltersC. MessagesD. ChannelsE. InterferencesII. Transactional ModelIII. Intrapersonal CommunicationIV. Interpersonal CommunicationA. InterviewingB. InterculturalC. Small GroupsD. Public CommunicationE. Organizational CommunicationF. Mass CommunicationOutline of Current Lecture V. Communication GoalsA. UnderstandingB. PleasureC. Attitude InfluenceD. Improved Relationships E. ActionsVI. Qualitative Social ScientistsVII. Quantitative Social ScientistsVIII.The Scientific MethodCurrent LectureCommunication Goals- Understandingo Accurate reception of the intended contento Not 100%o Primary failure- failure to achieve content accuracyo Understanding gets more difficult as you add more peopleThese notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute. Everyone interprets things differently based on filters and input- Pleasureo Communicating with others in a way that enhances a sense of mutual well-beingo Sometimes referred to “phatic communication” Maintain human contact Isolation can affect a person o Closely related to our feelings about those with whom we are interacting Be friendly and polite- Attitude Influenceo Process of changing and reformulating attitudeso Important across all communication levelso “Persuasion” - Improved Relationshipso Romantic, friendships and familyo Secondary failure in human communication- disturbances in human relationships that result from misunderstandings Misinterpretation or over-analyzing Causes frustration, anger or confusion Discerning motivation is difficult- Actiono Arguably the most difficult outcome to produceo Especially difficult in Organizational communication Mass communicationCommunication as a Field- Humanistic approacheso Public speaking (rooted in classical Rhetoric)o Interpretivists Take a unique event and very thoroughly seek understandingo Critical scholars In communication and other fields Seek to understand the power in any given situationo Social scientific approachesTwo Basic Flavors- Qualitative social scientistso Employ rigorous observational rules o Work “in the field”o Collect data that are descriptive, rich in detail In-depth interviews, ethnography-ask yourself and write about it- Quantitative social scientistso Work in the field or in the labo Employ advanced statistical techniques to uncover patterns Love scaleThe Scientific Method- Empirical o Carefully observe and measure- Objectiveo Aim is to remove biaso Use set of rules and procedures- Logicalo Inferences from data are consistent and
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