1st Edition
JOURN 201: Intro to Mass Communication
School: University of Wisconsin, Madison (UW-Madison )
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Pages: 3Discusses how media has continued to change. Continuation of the last lecture.
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Pages: 4Discusses how our media system has changed over the years
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Pages: 3Discusses the details of the cultivation theory, mean world, and risk.
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Pages: 3Discusses the history of violence in media and it's effects
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Pages: 3Discusses the perspectives on media effects. Mainly focuses on the magic bullet theory.
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Pages: 3Goes in depth on the right type of message to send to the public. Focuses on the relevance, originality, and impact of advertisements.
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Pages: 2Discusses other ad considerations and the different types of media characteristics.
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Pages: 3Guest Speaker discusses the details of social marketing.
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Pages: 2What are you trying to get your target market to do and why segment? In depth on the three different types of market segmentation.
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Pages: 2How marketing works in the sports world. And the kinds of content marketing used to promote sports.
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Pages: 3Goes over the fundamentals of strat comm. Covers the 3 research techniques.
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Pages: 3Discusses advertising and how it has changed throughout the years.
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Pages: 2Discusses non-profit and how well it does in different parts of the world and how it works in general.
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Pages: 3Discusses the pressures that the media and advertisers have and alternatives for for profit media.
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Pages: 2Guest speaker David Black from the school radio speaks about obscenity, indecency and profanity on the radio and TV. And covers how it has changed over the years and where it is at now.
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Pages: 2Covers the rests of the core principles of American Journalism
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Pages: 3Covers some of the key principles of journalism and goes into elaboration on each one.
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Pages: 2Goes over the different type of articles and sections you will find in a newspaper and online.