Chapter 25 Bar and Beverage Operations 04 09 2015 Glamour The act of going to a bar is a form of social entertainment Often a lot of cash is changing hands Harsh Realities Alcohol is a Drug o Alcohol is a legalized drug that can very much alter a person s perception of reality o Can be addictive and certain ingredients in some alcoholic beverages have hallucinogenic properties Gin Tequila Absinthe o Serving alcohol enhances the level of responsibility in keeping the safety of others Legal Responsibility o Dram Shop Legislation alcoholic beverage The legal onus on the provider of the o With regard to injury to person or property of a third party the actions of an intoxicated person are rather the legal responsibility of the provider of those beverages o In the instance of an injury that results from the actions of an intoxicate person the server of the alcoholic beverages can be held responsible o Most companies hire additional training experts in responsible alcohol service o These programs include certification for employees who have o Using a recognized program can mean substantial savings in passed an exam of some sort terms of liability insurance Managing a Cash Business o A business that involves cash is full of opportunities for employees to make costly mistakes or to be less than honest o Checks and balances must always be in place and managers must be aware and proactive whenever possible o There are techniques for controlling costs which range from computer regulated shots that cannot be activated unless a sale is rung into an interfaces POS point of sale terminal to subjecting the proper use of measured portions shot glasses or measured pourers to management vigilance o From a marketing standpoint guests may be averse to some of the more mechanized controls Theft o Regular inventory reconciliation is a commonly used technique for controlling costs o The drawback is that these systems can only detect a problem after it has occurred o There can be no substitute for awareness and constant training for all members of the staff If an item is stolen for consumption by an o The nature of the inventory makes theft inviting o Pilferage employee alcohol for a beverage Constitutes a loss for the business and is also considered to be theft Using more than the recipe amount of the o Over pouring o A competent manager will also be aware that employees who are completely honest can cost a business profit through sloppiness waste and poor training poor knowledge of recipes and standards Licensing In the U S alcohol sales are regulated by individual states that often allow municipalities to issue licenses and determine laws so long as those laws are compatible with any existing state regulations Background checks are completed regarding those applying for such a license to determine that those persons are of acceptable character The number and locations of licenses are often stipulated per municipality In my municipalities there is a certain distance that any establishment must be from churches and schools Liquor licenses are expensive and can be revoked for a number of Once revoked the license sometimes cannot be replaced and the violations business will suffer Serving minors or already intoxicated persons is often cause for suspension or revocation of the licensed privileges Opportunities to BYO Bring your own beverages do exist in many venues Corkage fees can be charged by an operation that holds a license to sell alcoholic beverages should a guest prefer to bring their own selection of beverage into the establishment Products Wine o Alcoholic beverage made from fermented grapes o Sold around the world and has gained in popularity in the past several decades o Vary from dry to sweet o Dry o Wines can be distinguished by the grape from which they are Refers to the absence of sweetness made or the year the grapes were grown and harvested vintage o Varietal A wine that is made primarily from one grape o White wines are made from white green grapes and are usually served cold at room temperature o Red wines are made from red grapes and are generally served o Particular years in certain geographic locations are either ideal or less than ideal for the harvesting of these grapes o An ideal year will create a better wine which can demand a higher price o Ideal vintages years age well which means that the wines will get better with age if stored properly o Sparkling wines have gas bubbles and a different cork to manage that carbonation o Sparkling wines made in certain regions around the world may carry the name of that region as do Champagnes or Asti o Blush wines are a light pink color and are served chilled Fortified Wine o Wines that have brandy added to them o Usually offered alone in a glass after dinner o Commonly used as cooking ingredients Beer o Generic term for all alcoholic beverages that are fermented and brewed from malted barley hops water and yeast o Largest selling alcoholic beverage in the world o Served in bottled or on draught o Draught beer is more profitable but the systems and storage required can be costly to add if not planned for when the establishment is being built or renovated o A brewed beverage that has gained in popularity in the past Coffee Spirits 10 years o House brands or well brands are the least expensive and are sold when no brand name is specified o Call brands premium brands and super premiums represent the alternatives to the house brands in increasing order of quality and price o Mixed drinks or cocktails often include a spirit o Highball o White spirits are defined by the fact that they are colorless When the drink is simply a spirit and a mixer Vodka gin rum tequila o Brown spirits Whiskies of all different types Brandy and Cognac o Brandy is the general term for the distilled spirit of grapes o Cognac and Armagnac are brandies that are made in a particular geographic region of France Aperitifs o Served to stimulate the appetite o Either spirit based or wine based Cordials and Liqueurs o Sweet alcoholic beverages are served after dinner Bottled Water o Health trends have had a huge impact on the bottled water market o Today bottled water has reached a point of popularity where it has become a multi billion dollar industry Career Opportunities There are basically areas in every sort of entertainment facility that has a bar that needs to be managed During School in school Bar and beverage operations are a great way to earn money while Bar backs
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