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HFT1000 Intro to HospitalityExam 1 Study GuideChapter 1- Have a general understanding of the industryChapter 2- Know the history of hospitality as a business- Understand the ancient origins of the modern hospitality industryo Began in the early days through creation of: Towns Road systems- Roman Empire built an extensive network of roads requiring inns for travelers Trade- Silk Road Trade Route connecting merchants Exchangeable currencyo 1800s – developed mostly in Europe & America Industrial Revolution – new wealth for investors + business owners; created themanagerial class to operate; emergence of middle class created increase in industry Luxurious + resort hotels openedo 1829 – Tremont House in Boston offered private guest rooms + plumingo 1889 – Savoy Hotel in London offered private bathrooms + fully operated with electricityo Modern Era – having large properties = moderate pricing Offered economics of scale; fixed costs Reinventing of the economy hotel (i.e. Holiday Inn) Most hotels owned independently - Understand the role of economic, technological, and social context in the evolution of the hospitality industry- Understand how the organization and structure of the hospitality have changed over timeo Industry divided by price + quality, from economy to luxuryo Social and economic factors aided the growth of restaurantso Steam ships = form of luxury transportation for business Invention of aircraft became new source of business travel Cruise ships still used but only for leisure o Social networking – can connect with current guests, past guests, and potential guests- Know the concepts of brand heritage and heritage tourism in the modern hospitality industryo Brand heritage – consumer appeal of the product/service to older companies is enhanced by historical characters We may be older, but shows credibility for company, more of a story to tell since there’s history thereo Heritage tourism – traveling to historic cities, ancient ruins, museums, etc.; focus on thepastChapter 3- Be able to identify current trends that are influencing the hospitality industryo Technology o Social mediao Sustainabilityo Business ethicso Consumer researcho Sales and marketing- Understand the future challenges that hospitality professionals may encounterHFT1000 Intro to HospitalityExam 1 Study Guideo Increased competitiono Decrease in consumer loyaltyo Need for brand differentiationo Global competitiono Improvement in customer experienceo New technology- Understand the changing role of technology within the industryo Buying/selling product/services onlineo Emailing customerso Security technology availableo Telephone reservation systemso Internet accesso Guest printing/faxingo Smartphones – different apps, can book reservationso Social networking – create, share, exchange information/experiences- Know the importance of sustainability within the hospitality industryo Sustainability – ability to be sustained, supported, upheld, or confirmed No harmful to the environment; long-term economic balance Important to make efforts so we don’t run out of resources- Reuse towels, recycling programs, environmentally sensitive building design, energy-efficient appliances, low-flow shower heads- Understand ethical characteristics and moral decision-making practiceso Ethics – analyzing concepts of right and wrong; if you practice good ethics and decision-making: Positive customer support Increased employee motivation Increased brand + business ethics Rewarding Chapter 4- Know the positive and negative aspects of a hospitality careero Positive  Extensive career opportunities/career growth Creative opportunities Varied work environment Social networkingo Negative  Labor-intensive business Hours of work Relocation - Understand skills and traits needed to become successful in the hospitality industryo Conceptual skills (planning, problem solving, decision-maker)o Communication skillso Flexibilityo Leadership (supervise, team building)o Personality (outgoing, ethical, honest)- Understand the size and scope of hospitality careerso Many earn commission, shared gratuity, bonus plan that pays up to 40% of salary- Understand resume building skills and interview strategieso Resume building: InternshipsHFT1000 Intro to HospitalityExam 1 Study Guide Cover lettero Interview strategies Thank you letterChapter 5- Understand the advantages of being an entrepreneuro Get to take riskso Don’t have to follow corporate ruleso Easy to make changeso Increased reward depending on level of risk- Know the traits and skills represented by successful entrepreneurso Leadershipo Managerial skillso Creative and innovativeo Ability to work in stressful situationso Takes risks + actiono Intense level of commitment - Know the facets of independent hotel and restaurant operationso Restaurant  70% of foodservice operations are single unit Represented by street vendors up to large operations Localization – can cater to area’s specific needso Hotel  43% of hotels remain unbranded Seasonal operations Wouldn’t benefit from becoming a chain Boutique hotels + bed and breakfasts- Offer intimacy and uniqueness - Understand how an independent foodservice operation can be differento Creativity – get to choose the menu, décor, operating methods, and nameChapter 6- Know the definition of a hospitality chain operationo Chain operation – business under one form of management; all owned by the same company and offer similar goods/services (i.e. Holiday Inn)- Understand the difference between a hospitality chain and a brando Brand – the company name/logo- Know the different business models of hospitality chain operationsSimple Form (Full Equity) Mixed Franchise Form Management/FranchiseFormBrand Management FormParent company fully owns + operates all units in chain; single owner/investorAll profits go to parent company; marketing at expense of parentSome units owned by parentand others by franchiseesParent company makes $ from fees (marketing, royalty, franchise fee, etc.)Offers professional management to its franchised unitsParent company charges management feesWhen company is huge, it refers to each chain operator as a brandCan be operated by anyone- Know the advantages and disadvantages of hospitality chain operationso Advantages  Market researchHFT1000 Intro to HospitalityExam 1 Study Guide


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FSU HFT 1000 - Exam 1 Study Guide

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