Chapter 26 Attractions Management Attractions Are the places we visit and the things we do while we are traveling for leisure o The promote travel to destinations o Help satisfy needs o Are economic engines Attractions are an integral part of the need satisfaction that fuels the desire to travel Whether the need is o Belongingness family vacation in Disney o Physiological rest and recuperating at the store o Self actualizing visiting cultural and historical sites of Washington DC It s an attraction that the traveler will seek out to help fulfill that need They are also economic engines o Provide economic benefit to the region which they are located Attractions also support local governments when they generate income sales and excise taxes An example would be Haleakala in Maui o Extinct volcano o Over 10 000 feet above sea level o Local entrepreneurs have flourished o Bike rentals and more o Locals can make a good living off of land and its natural wonders Living in Eco Harmony o Economics can coexist with tourism creating Ecotourism o Where companies use the surrounding ecosystem as part of their business plan o Companies minimize their impact on the land o Example Kauai Backcountry Adventure Most common classifications o Status importance or interest to the traveler o Primary Essentially the main reason a visitor travels to the destination Primary attractions are usually supported by extensive and spends several days ancillary facilities Lodging Food and beverage Transportation o Secondary Of lesser importance to the traveler Simply something nice to do while on the way to or in the area of the primary attraction o Origin o Natural o Man made Those that occur in nature without human intervention Include mountains coastlines lakes islands etc Owe their very existence to the intervention of humans Examples include theme parks shopping centers sports o Lifespan facilities etc o Attractions can be classified according to their lifespan or whether they are relatively permanent or temporary o Natural attractions such as lakes mountains and other landforms and seascapes are permanent attractions o Man made attractions can also be permanent such as an amusement park a zoo or a historical monument o Temporary attractions are short lived or can be easily relocated concerts conferences trade shows o Ownership o Managed by state or federal government for the public at large o 85 of all recreational land in US o each represents some nationally significant aspect of America s natural or cultural heritage o Profit orientation o Product attributes tourist o Attractions can also be categorized based on what they offer to the o Common classifications of product attributes Topography Landforms beaches mountains vistas Wildlife viewing Ecology Hiking and other environment friendly activities Culture and Heritage and heritage Tourists often seek to better understand their culture o Artifacts and sites associated with people s Origins religion war etc Cultural attractions are very popular among travelers o Most US adult travelers attend a cultural activity or event while on a trip o Most often attended are performing arts events and or museums Religious attractions cathedrals churches temples Historical Attractions Pyramids of Egypt Statue of Liberty MLK Memorial Sporting Facilities Fishing hunting hang gliding Theme and Amusement Parks Disney Universal Studios IMAX theaters Gaming Shopping Las Vegas 1 Atlantic City NJ 2 from home Events and Entertainment 63 of adult travelers did some shopping while away Considered temporary attractions Olympics Performing Arts Sporting Events o Industrial Attractions Virtually every state has one or more factory tours that would qualify as industrial attractions Tours of business Usually free Consist of Operating concerns manufacturing agricultural Whose processes and products are of interest to visitors o Infrastructure Crucial to success of any attraction Transportation facilities airport Municipal services police and medical Hospitality hotels and restaurants Community at large welcoming Chapter 26 Key Terms The psychology of attractions The economy of attractions Classifications of attractions Ownership Theme and amusement parks Infrastructure Life span Chapter 27 Travel Management Companies and Tour Operators Travel Management Company TMC o Is a more contemporary and accurate term for the new travel agency o Reflects more of the consulting and management functions that successful agencies now provide o Provides o Information to plan optimal trip o Arrange individualized and coordinated itineraries o Secures tickets for transportation and more o TMC s represent about 70 of the US travel market sales Electronic Travel Agencies o Developed from the Internet revolution o Communicate entirely electronically primarily via websites and email o Do not have physical locations where clients can go o Employ extensive databases on line booking technology o Open 24 7 o Account for a significant amount of travel industry sales especially domestic airline ticketing o Projected to reach 40 of market Tour Operators o Plan arrange and market pre established packages at a set price o Including various combinations of transportation lodging educational opportunities recreation meals and entertainment o Offer competitive prices through volume buying power o Tours remain an important part of the travel industry o 166 Billion spent on packaged tours worldwide by US and Canada residents alone TMC operations o Travel agencies o TMC o 85 are small independently owned and operated o Different types are corporate and leisure agencies wholesalers incentive travel houses consolidators etc o 57 single location businesses o 73 affiliated with or buy the services of an association or consortium o TMCs get payment in the form of a commission based on a percentage of the sales price or increasingly payment is by an additional ticketing charge o The average TMC o 68 revenue leisure travelers o 25 revenue business travelers o 7 revenue combo of both o Robotics o TMCs offer their own on line booking and many use robotics software programs that handle automated ticketing check for compliance with corporate travel policies and email a complete itinerary Global Destination Systems GDS o List over 15 million fares a quarter of which are updated daily o Started by airlines o Have become full scale travel information systems o Data search with a GDS are critical skills for travel agents Certifications
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