Exam 5 Study Guide(**NOTE** the highlighted information are the key terms given from class. They are also listed at the end of each chapter, but I took the liberty of highlighting the terms within my notes also so you can really focus on that stuff. GOOD LUCK!)Chapter 22 Facility Layout and Design ConsultingGetting Started- All begins with the concept- Design and layout directly affect guest’s expectations and behavioro Expectations Color Traffic flow Music (These all communicate strong messages to the guests)Layout- The placement of furniture and equipment within spaces that guide the traffic patterns of both people and productDesign- The placement and selection of your building and the specifications for the color, fixtures, walls, ceilings, lighting, furniture, and moreThe Common Goals of Layout and Design- Create ambiance- Provide for safety- Buffer sound/noise- Increase efficiency - Increase comfortRatings- Rating systems for hotels rank specific criteria related to layout and design on:o Exterioro Public areaso Guest roomso Bathroomso Hotel amenitieso Service- Customers can rate establishments themselves with the Internet- Very important to have appealing layout and design!- If planning is successful, will receive more customers- Hotels must plan rating they wish to achieve before constructiono Difficult and expensive to make revisions after establishment built- Key factors in how customers will rate an establishment based on layout and design:o Functiono Flow o AestheticsInterior Design- Is multi-faceted and an important part of the total design concepto Select carpeto Wall coveringso Meet fire codeso Create theatricso Create special effectso Historic preservationo And more!Design- Involves the stimulation of the 5 senses- The design of the inside of a building affects every aspect of comfort and enjoyment of guests- Design teams consist ofo Architectso Interior designerso Contractso Etc- Design encompasses ALL areaso The guest roomo Food and Beverage service areaso Food and beverage prep areaso Common areas Hallways Lobbieso Mechanical equipmento Special systemsUniversal Design- 1990 ADA- Accessible by physically challenged people- Effected Building codes- Affects the design of every hospitality establishment- The idea that products (furnishing, hardware, etc) and architectural changes could be made to make life easier for all people- Inclusion is underlying concept- all rooms should be as barrier free and accessible as possibleSustainable Design- Environmentally friendlyo Eco-friendly fabricso Regional building materials- Green designo Installing windows that openo Using durable goods like glass and porcelain instead of paper- Recycling methods in placeDesign Considerations- Layout and design choices communicate to guests- A good design will keep guests coming backChapter 22 Key terms (highlight above)- Universal Design - Goals of Layout and Design - Design Division (e.g. Rooms and Future Trends) - Layout- - Design- Chapter 23 Real Estate in Hospitality (few questions on test)Hospitality firms employ- Market analysts - Location analysts- Lease negotiatorso Or consider being an independent appraiser and work for a lender, investor, or brokerage firmTypical Hospitality Real Estate Positions- Company Real Estate Representatives o Large multi-unit hospitality firms employ a real estate director and 1+real estate representativeso Duties include: Performing location analyses Evaluate existing locations from perspective acquiring and managing business there Working with franchisee’s on site selection Working with variety of external agents Interfacing with company’s legal, construction- Appraiserso Employed to render estimates of valueo Many often have financial stake in hospitality project Appraiser’s provide unbiased valuation Commercial lenders, investors, sellers, insurance companies, contractors and attorneys- Real Estate Saleso Brokers play a valuable role by serving as an intermediary in a real estate sales transactiono Sales commissions are their primary source of incomeo Role is evolving due to impact of technology and growth of Internet- Vacation Ownership Saleso Is in business to sell long-term vacation packages to guests. They sell “slices of time”.o Can also purchase “points” into a vacation ownership firm- Business Opportunity Saleso Is an ongoing business located in leased real estate facilities o Owner typically sells everything EXCEPT the real estateo Owner typically sells: FF&E, leasehold improvements, the business’s name and reputation, and other asset’s such as inventory and/or liquor license. - Site Analysts o Some hospitality firms prefer contract out this type of work to independent firms because more economical than maintaining own divisionso Outsourcing Sources: Research firms Real estate brokerages Business brokerageso Lender must perform “due diligence” which means they must evaluatea borrower. These evaluations require that a skilled financial professional is involved in the decision to extend credit to borrower- Financial PositionsChapter 23 Key Terms (highlighted above)- Appraiser - Career fields - Hospitality Valuation Services - Broker - Lenders Chapter 24 Golf ManagementGolf the game- Introduced by the Scots- Played by 30 million Americans a yearo Direct impact of $76 Billion to national economyo Provides 2 million+ jobs- Been called “greatest of all games”- USGA handicap system allows one to:o Compete against yourselfo Compete against others of different skill levels- Played outdoors o In harmony with environment and home to wildlife- 18 holes = typical course- 4 different sets of tee markerso Championship playerso Average playerso Senior golferso WomenFacilities- Typically include:o Practice areas Driving range Putting greeno Golf Shop Merchandise for purchase or rento Halfway House Serves F&B at “the turn”o Dining room or Grillo Country Clubs and ResortsGolf the Business- Equipment firmso 6.7% US golf industry money- Operationso Largest source of revenueo Over 19,000 facilitieso Approximately $28 billion per year- Playo Americans play around 500 million rounds/year- Real Estateo Nearly 1.7 million homes currently on or near a golf courseo Resale of these occurs twice as fast, and on average 70% higher sales price than homes in subdivisions without golf coursesGeneral Manager- Most senior employee or highest ranked- Responsible
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