Watts 1 Hospitality Study Questions CHAPTER 6 1 Define what a brand is and describe how it is related to multichain operations Specific identity of a business that is intentionally created through a careful combination of the design of its products and services and other forms of business identity such as name logo slogan and signs 2 What are the key elements of a multiunit chain operation in hospitality Simple form mixed franchise form management franchise form brand management form 3 How is brand management related to hospitality 4 Describe the 4 business forms that exist in hospitality chain or multiunit operations Simple form mixed franchise form management franchise form brand management form 5 What are some of the key advantages and disadvantages of hospitality chain or multiunit operations Advantages Market reach economies of scale streamlined operations enhanced marketing power value added service options access to finances professional management Disadvantages Operational constraints financial strain legal forces 6 Identify 5 major hotel and restaurant chain operations in hospitality InterContinental Hotels Group Marriot International Wyndham Hotel Group Accor Choice Hotels International McDonalds Subway Wendy s Arby s Taco Bell Starbucks 7 How many units must you own for it to be considered a chain 6 units 8 What is a franchise A form of business organization in which a firm that has a successful product or service enters into a contractual relationship with other businesses operate under the franchises trade name and use the franchisers methods and expertise in exchange for a fee Watts 2 9 What is the goal of a brand To convey a personality for the business and to infuse a consistent image of what the business stands for in the minds of the guests each time they think of or hear about the brand 10 What is a chain operation Business under one management or ownership Business owned by same company offering similar goods and services Found in different geo locations 11 What is a simple form chain A chain that has a single owner investor who has full equity stake in all units owned by the company 12 What is a mixed franchise form A mix of ownership in which some units are owned and operated by parent company and the rest are owned and operated by other owners investors 13 Which are the top 3 hotel chains by number of rooms InterContinental Hotels Group Marriot International Wyndham Hotel Group Cendant Corp 14 Which are the top 3 food service chains in the world McDonalds Subway Wendy s Arby s Group 15 What is a management franchise form When parent companies also offer professional services for its non company owned units 16 Why is there a need to hire professional managers primarily with a college degree Because of the enhanced legal requirements and the complexity of operations in a chain CHAPTER 8 1 What are some of the benefits of joining an industry association in the hospitality or tourism field They provide opportunities for networking education and training recognition and support within a given industry Watts 3 2 How can you determine for what purpose an industry association is formed What are some of the basic governing documents of an industry association Look at their mission statement The governing documents include a mission vision statement bylaws and a board of directors or advisors that oversees the organization 3 What are the oldest most respected rating organizations in the United States AAA Forbes Travel Guide 4 There are 3 documents that make an organization run smoothly what are they Mission statement by laws vision statement 5 There are 2 rating systems which are they Star rating system Diamond rating system 6 What are some of the reasons associations are formed To meet the needs of individual businesses and organizations in a certain geographic area 7 Associations are formed by which characteristic 8 Industry organizations can best meet the need of its members by being a voice where Washington D C 9 What does the mission statement outline The activities of the organization 10 Why is networking important to your career It can open up jobs or give you the opportunity to work in their company 11 What do the following associations promote NRA promotes the restaurant industry and related career paths promotes dining out and is committed to food safety in the industry American Culinary Federation sponsors competitions awards and educational events for chefs including a comprehensive certification program for chefs American Deities Association promotes healthy lifestyles grounded in good nutrition and well being Watts 4 American Hotel and Lodging Association promotes the interests of hoteliers throughout the United States and internationally 12 Why are restaurants being awarded 5 diamond status more than hotels It reflects trends seen in the hospitality industry 13 The world tourism association is an agency of what United Nations CHAPTER 9 1 What is the author s definition of management A group of persons or individuals who receive their authority and responsibility from ownership or a directive from organizations to oversee the entire operation 2 What do managers do within operations Deciding tasks people can perform and ultimately how they can accomplish these goals 3 What is the difference between management and operations 4 How has management changed historically It used to be do as I say or you re fired which is intolerable for today s mangers 5 List the basic qualifications for a successful operations manager Technical skills judgment conceptual skills interpersonal skills integrity and a sense of ethics 6 Define technical skills as a management function Having the knowledge of and ability to perform a particular job or task 7 Define judgment as a management function Ability to make sound and wise decisions 8 Define conceptual skills Ability to understand the department as a whole and how the different parts work together Watts 5 9 Define interpersonal skills Ability to lead motivate and communicate with those around you 10 Define integrity and a sense of ethics A person s level of morality 11 What are 3 levels of management Top middle supervisor 12 Managers are responsible for the ethical treatments of 5 groups of what people Customers employees suppliers owners community at large 13 How is a successful vision defined Vision skills incentives resources and an action plan 14 When does true leadership occur The honesty and sincerity must be
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