Study Guide for HFT 1000 Module 1 What is the definition and difference between the terms travel and trip o Travel movement of people between relatively distant geographical locations for any purpose and any duration with or without any means of transport o Trip Person trip defined as one person on a trip away from home county of residence to places 50 miles or more one way on a day or overnight in paid accommodations Know the terminology associated with Tourism being careful to understand the terms territory and associated economic impact information NOT ALL TRAVEL IS TOURISM o WTO Def The activities of persons traveling to and staying in places outside their usual environment Not more than one consecutive year For leisure business and other purposes o General Def the activity or practice of touring the business or industry of providing information accommodations transportation and other services to tourists o Territorial definitions Inbound tourism Tourism of non resident visitors within the economic territory of the country of reference Outbound tourism Tourism of resident visitors outside the economic territory of the country of reference Domestic tourism Tourism of resident visitors within the economic territory of the country of reference International tourism Visitor movement or travel across sovereign national borders What is the Tourism Chain and the activities therein o Trip preparation Anticipation o Journey from home Travel To o Stay and Activities On Site Experience o Journey home Travel From o Recollections Memories 1 Understand the accommodation tax and why it is important o from visitor Hotel County Tax Collector State Dept Revenue County Administrator Tourist Development Council Downtown Improvement Authority Airports Civic Cultural Center Highway Police Hospitals etc o provides gov t with substantial tax revenues o stimulates enormous investment in infrastructure o Creates employment 1 9 indirectly directly employed due to traveling The Tourism Industry as described on slides 24 26 should be studied o WTTC reports that the Tourism industry generates 6 trillion sales worldwide 9 31 of global GDP 258 million jobs Industry investment estimated at US 652 billion o A generator of economic growth Industry investment forecasted US 1 5 trillion by 2021 4 2 sales growth every year in the next 10 years and as a result 65 millions new jobs to be created 1 in 10 jobs is related to the tourism industry o Why the industry is so big It comprises the activities supporting travel outside their usual environment WTO 1993 Transportation Accommodations service Shopping Travel arrangement Activities for tourists such as o History culture adventure sports recreation entertainment and many others What is International Tourism o Visitor movement or travel across sovereign national borders o Over 800 million international tourist arrivals were recorded per year WTO o It is the world s largest export earner and an important factor in the balance of payments for most nations o The fastest growing economic sector in terms of foreign exchange earnings and job creation o Creates greater cultural understanding o America s leading service sector export 2 o 2010 60 million international visitors in the U S o Spent more than 134 billion o A 12 increase from 2009 o The nation s only balance of trade surpluses o 32 billion in 2010 US Commerce Department Module 2 What points are made on the slide U S Travel and Tourism Industry Impact in 2010 o Travel is among the top 10 industries in 48 states and D C in terms of employment 7 4 Million jobs are directly generated by travel expenditures 186 3 Billion in Wages shared by American Workers directly employed by travel 2 7 of nation s gross domestic product GDP attributed to travel and tourism No 1 where travel ranks among services export industries 99 5 of travel industry firms with 500 or fewer employees 1 9 billion of person trips that Americans took for business and leisure purposes What is a person trip o one person on a trip away from home overnight in paid accommodations or on a day or overnight trip to places 50 miles or more one way away from home What is the definition of Leisure Travel o Visiting relatives o Shopping o Visiting friends o Rural sightseeing o Beaches o Direct spending on leisure travel by domestic and international travelers Totaled 489 7 billion in 2009 o Spending on leisure travel generated 77 3 billion in tax revenue o 3 out of 4 domestic trips taken are for leisure purposes 77 In the bar chart titled Leisure travel behavior more spending strong drive market know all of the opinions differences thereof based on amount of travel over the years Oct 2008 through Oct 2010 o There is an increase in these markets between Oct 2008 and Oct 2010 View the slide Yet Good News Travel spending on the rebound o From 2006 to 2008 travel spending was increasing o In 2009 it decreased but started rising again until 2012 3 View the slide U S travel supports how many jobs o 14 4 million jobs Module 3 What are the different areas of Tourism and what are the different areas of Lodging as described on the slide Lodging is Part of the Tourism Industry o Tourism Industry Hospitality Shopping Transportation Destination o Lodging is part of the hospitality industry o Types of Lodging Destination Resorts Full Service Hotels Limited Service hotels Sleeping rooms Know the details on the slides depicting the 2011 Lodging Industry Profile several slides understand the overall state of the industry o At a Glance Statistical Figures 51 214 properties 15 or more rooms 4 874 837 guestrooms 60 0 average occupancy rate 101 70 Average room rate 61 05 revenue per available room RevPAR 137 5 billion in sales 1 8 million U S lodging industry employees o 21 of all U S lodging room nights were from international visitors 22 1 million overseas travelers 10 6 million Canadians stayed in a U S hotel or motel during their visit Staying an average of 8 8 nights o The Typical Lodging Customer in 2011 40 traveled for business 60 traveled for leisure Business travelers 40 spend one night at a hotel 22 spend two nights 38 spend three or more nights o The typical business traveler 67 male 51 age 35 54 50 employed in a professional or managerial position Most earning an average yearly household income of 116 388 68 travel alone 94 make reservations o Leisure travelers 4 47 spend one night 27 spend two nights 26 spend three or more nights o The typical leisure room night stay
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