HOSPITALITY NOTES 6 CHAPTER 26 traveling for leisure Attractions are the places we visit and the things we do while we are o They provide economic benefit to the region in which they are located o Consider the amounts spent by travelers Lodging Food and beverage Purchasing souvenirs Rental cars Other forms of transportation Guided tours Ancillary activities mini golf movies Shopping in local stores and malls o Most common classifications include Status importance or interest to the traveler Origin Lifespan Ownership Profit Orientation Product Attributes o Primary Status Attraction is essentially the main reason a visitor travels to the destination and spends several days Primary attractions are usually supported by extensive ancillary facilities Lodging Food and beverage Transportation Extensive retail Other hospitality services o Secondary Status Attraction is of lesser importance to the traveler Simply something nice to do while on the way to or in the area of the primary attraction o Natural Origin are those that occur in nature without human intervention they include Mountains Coastlines Lakes Islands Forests Deserts Rain forests Other landforms and seascapes o Man made Origin owe their very existence to the intervention of Shopping centers Sports and entertainment facilities humans they include Theme parks Festivals Casinos Museums o Mixed Origin Man made Natural Ex Sky Walk at the Grand Canyon zip lining through a rain forest Lake Mead at the Hoover Dam fastest growing mixed origin o Lifespan can be classified according to their lifespan or whether they are relatively permanent or temporary Natural attractions such as lakes mountains and other landforms and seascapes are permanent attractions Man made attractions can also be permanent such as an amusement park a zoo or a historical monument Temporary Attractions are short lived or can be easily relocated Concerts conferences trade shows parades award shows super bowl festivals o Ownership public ownership managed by the state or federal government for the public at large 85 of all recreational land in U S Each represents some nationally significant aspect of America s natural or cultural heritage National Park Service dilemma how do they provide the widest array of access to the public while at the same time avoiding the over crowding that would destroy the natural beauty of the environment which is the very reason visitors come to the parks o Product Attributes what attraction offer to the tourist They include Topography Landforms such as beaches mountains or vistas Wildlife for viewing Ecology such as hiking and other environmentally friendly activities Culture and heritage tourists often seek to better understand their culture and heritage and this includes artifacts and sites associated with peoples origins religion war art science and myths Most U S adult travelers attend a cultural activity while on a trip most often attended are performing arts and museums Religious attractions include cathedrals churches mosques the Holy Land in Jerusalem or Mecca in Saudi Arabia Historical Attractions include Pyramids of Egypt Statue of Liberty American Civil War Sites Vietnam Veterans Memorial and the MLK Memorial Planned Play Environments Include Sporting facilities themed and amusement parks gaming Las Vegas 1 and shopping Events and entertainment considered temporary attractions such as the Olympics performing arts and sporting events o Industrial Attractions Virtually every state has one or more factory tours that would qualify as industrial attractions which are usually free and consists of operating concerns manufacturing and agriculture Attractions are an integral part of the need satisfaction that fuels the desire to travel Whether the need is o Belongingness family vacation in Disney o Physiological rest and recuperating at the shore o Self actualizing visiting cultural and historical sites of Washington DC In addition to providing employment attractions also support local governments when they generate income sales and excise taxes For example Haleakala in Maui o Extinct Volcano o Over 10 000 feet above sea level o Local entrepreneurs have flourished o Bike rentals more o Locals can make a good living off of the land and its natural wonders Eco Harmony o Extinct Volcano o Over 10 000 feet above sea level o Local entrepreneurs have flourished o Bike rentals more o Locals can make a good living off of the land and its natural wonders Infrastructure is crucial to the success of any attraction o Transportation facilities Airport Good road conditions o Municipal services Police Medical o Hospitality services Hotels Restaurants o Community at large Welcoming CHAPTER 27 Travel Management Company TMC o Is a more contemporary and accurate term for the new travel agency o It reflects more of the consulting and management functions that successful agencies now provide o Represent about 70 of the U S travel market sales TMC s Provide the service of connection middle man that helps you plan o Information to plan an optimal trip o Arrange individualized and coordinated itineraries o Secure tickets for transportation more o Secure Lodging Receptive services people that are on the ground at destination for interpretation or currency exchange Resorts Cruise lines Recreation Attractions Electronic Travel Agencies developed from the internet revolution where there is no actual store front and no human contact o Communicate entirely electronically primarily via websites and email o Do not have physical locations where clients can go o Employ extensive databases on line booking technology o Open 24 7 o Account for a significant amount of travel industry sales especially domestic airline ticketing o Projected to reach 40 of market o Trend more and more sales are going through ETA s Tour Operators Plan arrange and market pre established packages at a set price o Including various combinations of transportation lodging educational opportunities recreation meals and entertainment o Offer competitive prices through volume buying power o Tours remain an important part of the travel industry Types of Travel Agencies o Corporate Agencies o Leisure Agencies tourists rentals cruises o Wholesalers sell to travel agents o Specialized Leisure Agencies on the increase people are specializing in tours cruises and safaris o Incentive Travel Houses sending workers to reward them o Consolidators o Electronic Travel Agencies 1 Independent 2 Owned by an
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