Chapter 26 Attractions Management Attractions are the places we visit and the things we do while we are traveling for leisure What are Attractions Attractions promote travel to destinations Attractions help satisfy needs Attractions are economic engines Attractions help satisfy needs Attractions are an integral part of the need satisfaction that fuels the desire to travel Whether the need is Belongingness family vacation in Disney Physiological rest and recuperating at the shore Self actualizing visiting cultural and historical sites of Washington DC It is an attraction that the traveler will seek out to help fulfill that need Attractions are economic engines They provide economic benefit to the region in which they are located Consider the amounts spent by travelers Lodging Food and beverage Purchasing souvenirs Rental cars Other forms of transportation Guided tours Ancillary activities Shopping in local stores and malls Example Haleakala in Maui Extinct Volcano Over 10 000 feet above sea level Local entrepreneurs have flourished Bike rentals more Locals can make a good living off of the land and its natural wonders Living in Eco Harmony Economics can coexist with tourism creating Ecotourism Where companies use the surrounding ecosystem as part of their business plan Companies minimize their impact on the land Example Kauai Backcountry Adventure Most common Classifications Status importance or interest to the traveler Origin Lifespan Ownership Profit Orientation Product Attributes Status primary A primary attraction is essentially the main reason a visitor travels to the destination and spends several days Primary attractions are usually supported by extensive ancillary facilities Lodging Food and beverage Transportation Extensive retail Other hospitality services Status secondary A secondary attraction is of lesser importance to the traveler Simply something nice to do while on the way to or in the area of the primary attraction Origin natural Natural attractions are those that occur in nature without human intervention They include Mountains Coastlines Lakes Islands Forests Deserts Rain forests Other landforms and seascapes Origin man made Man made attractions owe their very existence to the intervention of humans Examples of pure man made attractions Theme parks Shopping centers Sports and entertainment facilities Festivals Casinos Museums Lifespan or Time Oriented Attractions can be classified according to their lifespan or whether they are relatively permanent or temporary Natural attractions such as lakes mountains and other landforms and seascapes are permanent attractions Man made attractions can also be permanent such as an amusement park a zoo or a historical monument Temporary attractions Temporary attractions are short lived or can be easily relocated Examples Concerts Conferences Trade shows Parades Award shows Certain sporting events like the Super Bowl Festivals Ownership and Purpose Public ownership Managed by state or federal government for the public at large 85 of all recreational land in U S Each represents some nationally significant aspect of America s natural or cultural heritage National Park Service faces the dilemma How do they provide the widest array of access to the public while at the same time avoiding the over crowding that would destroy the natural beauty of the environment which is the very reason visitors come to the parks Attractions Product Attributes Attractions can also be categorized based on what they offer to the tourist What is the leisure traveler primarily seeking from this attraction Common Classifications of Product Attributes Topography Culture and Heritage Planned Play Environments Events and Entertainment Topography Landforms Beaches Mountains Vistas Wildlife Viewing Ecology Hiking and other environment friendly activities Culture and Heritage Tourists often seek to better understand their culture and heritage Artifacts and sites associated with people s Origins Religion War Art Science Myths too Cultural attractions are very popular among travelers Most U S adult travelers attend a cultural activity or event while on a trip Most often attended are performing arts events and or museums Religious Attractions Almost as interesting as museums Cathedrals Churches Temples Mosques Holy Land in Jerusalem Mecca in Saudi Arabia Historical Attractions Pyramids of Egypt Statue of Liberty American Civil War sites Vietnam Veterans Memorial The M L King Memorial Planned Play Environments Sporting facilities Fishing Hunting Hang gliding Theme Amusement Parks Disney Universal Studios IMAX theaters Gaming Las Vegas 1 Atlantic City NJ 2 Shopping 63 of adult travelers did some shopping while away from home Events Entertainment Considered temporary attractions Olympics Performing Arts Sporting Events Industrial attractions Virtually every state has one or more factory tours that would qualify as industrial attractions Tours of businesses Usually free Consist of Operating concerns Manufacturing Agricultural Whose processes and products are of interest to visitors Infrastructure Crucial to the success of any attraction Transportation facilities Airport Good road conditions Municipal services Police Medical Hospitality services Hotels Restaurants Community at large Welcoming Chapter 27 Travel Management Companies and Tour Operators Travel Management Company TMC Is a more contemporary and accurate term for the new travel agency It reflects more of the consulting and management functions that successful agencies now provide What do TMCs provide Information to plan an optimal trip Arrange individualized and coordinated itineraries Secure tickets for transportation more Secure Lodging Receptive services Resorts Cruise lines Recreation Attractions TMC s represent about 70 of the U S travel market sales Electronic Travel Agencies Developed from the Internet revolution Communicate entirely electronically primarily via websites and email Do not have physical locations where clients can go Employ extensive databases on line booking technology Open 24 7 Account for a significant amount of travel industry sales especially domestic airline ticketing Projected to reach 40 of market Tour Operators Plan arrange and market pre established packages at a set price Including various combinations of transportation lodging educational opportunities recreation meals and entertainment Offer competitive prices through volume buying power Tours remain an important part of
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