EXAM 5 Exam Review Chapter 27 Golf Management Golf Terms Tee time Foursome Bag drop Golf shop Starters Practice range Putting green Locker room Beverage cart Course ranger Halfway house 19th hole Standard Golf Fees Daily fee for play Cart rental Caddie A round of golf is Fee for a basket of golf balls to be used on the practice range 18 holes of play approx four hours to complete Economics of Golf 62 billion in sales in 2000 o Including Golf Travel Involving Hotels Restaurants Transportation Entertainment Growth Of New Courses 398 in 2000 150 in 2004 Rate of growth is expected to remain steady or slow down slighty Supply is catching up with demand Golf in US 39 million golfers Over 17 000 golf courses The Golfer Profile Male approx 40 years old Plays about 21 rounds each year Income slightly over 68 000 Untapped Golf Markets Women Minorities Types of Courses 71 accessible to the public o Daily fee o Resort o Municipal 29 are private courses o Most of these are owned by the member equity clubs Careers In Golf Industry Fall Under These 3 Areas to have a successful golf operation all three of these professionals must work together 1 The physical facility 2 Club management and auxiliary services 3 Management of the game The General or Club Manager Responsible for the complete operation including golf Responsible for the bottom line People who report to the GM o Director of Golf o Food and Beverage Manager o Golf Course Superintendent o Others Director of Golf and or Head Professional Extensive golf knowledge Excellent playability of the game Professional Golfers Association PGA sets requirements for different levels to denote experience and skill o 56 of the 17000 courses in the US are PGA affiliated Four year degree is desirable Golf Course Superintendent Responsible for the physical facility o The golf course itself Four year degree in Agronomy o Specializing in Turf Management Golf Course superintendents Association of America is key professional association Golf Digest Magazine survey results stated this was the most important employee related to golf Food and Beverage Manager Responsible for all food service operations Wide Variety of Venues o Snack bar and or halfway house o Beverage carts o Grill room o 19th hole o banquets o casual dining o formal dining Trends Importance for managers to lower the time commitment and raise the value of the golf experience The lack of time is the 1 reason why people leave the game Demand for golf related housing developments continues to increase o This is one section of the golf industry that continues to add significant supply o The economics of the real estate profit potential o The ability for golf courses to help developers accelerate sales o Are driving forces in golf course development Changing ownership o A shift from 16 owned by management companies in 1998 to 50 within a decade or two Management Companies in the Golf Industry American Golf Corporation Club Corporation of America Marriott Golf Troon Golf Golf South Casper Golf More Trends Internet o Consumers want to plan golf vacations o Websites related to golf are plentiful and growing Careers for the Hospitality Student The club manager path or food and beverage manager path Both can lead to the general manager position Gain golf knowledge through o Elective courses o Playing the game o Get involved WITH CMAA PGA GCSSA Chapter 28 Attractions Attractions The places we visit and the things we do while we are traveling for leisure What Do Attractions Do Attractions promote travel to destinations Attractions help satisfy needs Attractions are economic engines Attractions Help Satisfy Needs Attractions are an integral part of the need satisfaction that fuels the desire to travel Whether the need is o Belongingness family vacation in Disney o Physiological rest and recuperating at the shore o Self actualizing visiting cultural and historical sites of Washington DC o It is an attraction that the traveler will seek out to help fulfill that need Attractions are Economic Engines They provide economic benefit to the region in which they are located Consider the amounts spent by travelers o Lodging o Food and beverage o Purchasing souvenirs o Rental cars o Other forms of transportation o Guided tours o Ancillary activities Shopping in local stores and malls In addition to providing employment attractions also support local governments when they generate income sales and excise taxes Haleakala in Maui Extinct Volcano Over 10 000 feet above sea level Bike rentals more Local entrepreneurs have flourished Living in Eco Harmony Locals can make a good living off of the land and its natural wonders Ecotourism When economics coexist with tourism Where companies use the surrounding ecosystem as part of their business plan Companies minimize their impact on the land Ex Kauai Backcountry Adventure Most Common Classifications Status importance or interest to the traveler Lifespan Origin Ownership Profit orientation Product attributes Status Primary A primary attraction is essentially the main reason a visitor travels to the destination and spends several days Primary attractions are usually supported by extensive ancillary facilities o Lodging o Food and Beverage o Transportation o Extensive retail o Other hospitality service A secondary attraction is of lesser importance to the traveler Simply something nice to do while on the way to or in the area of the primary attraction Natural attractions are those that occur in nature without human Status Secondary Origin Natural intervention They include o Mountains o Coastlines o Lakes o Islands o Forests o Desserts o Rain forests o Other landforms and seascapes o Theme parks o Shopping centers o Sports and entertainment facilities o Festivals o Casinos o Museums Origin Man Made Man made attractions owe their very existence to the intervention of humans Examples of pure man made attractions Lifespan or Time Oriented Attractions can be classified according to their lifespan or whether they are relatively permanent or temporary Natural attractions such as lakes mountains and other landforms and seascapes are permanent attractions Man made attractions can also be permanent such as an amusement park a zoo or a historical monument Temporary Attractions Temporary attractions are short lived or can be easily relocated Examples o Concerts o Conferences o Trade shows o Parades o Award shows o Certain sporting events like the super bowl o Festivals Ownership and Purpose
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