1st Edition
ADVT 250: Advertising Principles
School: University of Tennessee (UT Knoxville )
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Pages: 5This study guide covers everything you will need to know about advertising and the law. It covers trademarks, copyrights, the first amendment, and how advertising is used as a business tool. Lectures 15-17 -
Pages: 2In this lecture we learned how to use advertising as a business tool, but how to use it ethically. Also, how to use it when targeting certain groups. -
Pages: 2In this lecture we learned about the first amendment and how this affects the way we advertise and what we are allowed to do and not do with that advertising. -
Pages: 2In this lecture we learned about the different legalities in the advertising world. -
Pages: 15This study guide provides all the information you need to for exam three which is about media planning. -
Pages: 3In this lecture we learned about what it takes to media plan when it comes to digital media. This is very different because digital media is relatively new and we are still learning the most effective methods. -
Pages: 4In this lecture we learned how advertising is done in specifically Egypt but also in all of the middle east and how it compares to American advertising. -
Pages: 8Today we learned all the different aspects that make up Out of Home Media in the advertising industry. -
Pages: 5This lecture taught us about how television and radio are used in advertising and the media planning process. -
Pages: 4In this lecture we learned how advertisers utilize print media such as magazines and newspapers. -
Pages: 5In this lecture we learned the process that one goes through to plan for placing your advertisement in the media. -
Pages: 9This study guide covers everything you need to know for exam 2 in great detail. It consists of information from lectures 5-8 which focused on (mainly) coming up with an advertising message strategy and then executing that message. -
Pages: 4We learned the different ways in which you execute your advertising strategy and what all goes into executing said strategy. -
Pages: 4In this lecture we finished up the cultural lecture and continued on to discuss the process of message strategy. -
Pages: 4In this lecture we covered all the aspects of how customers behave and respond to advertising. It is important to understand the way customers receive our message and what factors influence that. -
Pages: 3We discussed different types of goals associated with advertising and marketing and how advertisers conduct research. -
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Pages: 3The role of advertising as it is a function of marketing. -
Pages: 2This lecture gave an overview of what all the components of being and advertising specialist. How an advertising agency works, the departments in the agency, how you are paid at an agency, and if you worked at a specialized agency. -
Pages: 2This lecture described the structure of the advertising industry along with the important components of the advertising industry. -
Pages: 2Includes entire first lecture with examples of the different types and functions of advertising.