ADVT 250 1st Edition Lecture 17Outline of Last Lecture I. Advertising and the First AmendmentOutline of Current Lecture I. Advertising as a Business toolCurrent LectureI. Advertising as a Business tool1.) Common Area of Criticism:- offensiveness * some people say their offended by certain types of advertising - women are more offended, conservative women are even more offended- offensive products- offensive executions * stereotypes * sexuality * nudity * humor * insulting intelligence 2.) Generic Vs. Specific: people tend to report higher levels of offense at advertising when talkingin generalities rather than specifics3.) Advertising to Children: Children are a special audience. They can understand different things at different ages. Can’t always rely on parents to mediate. Children need to learn how to be consumers and responsible advertising can help them. BUT children often misunderstand advertising. 4.) Ethical ways to advertise to children:-Use simple words.-Demonstrate products realistically.-Understand how children develop mentally and emotionally.5.) Advertising and Social Norms: Advertising is often criticized for creating ‘unrealistic’ ideals of:-Gender, Beauty/body image, social roles, race, stereotypes, health, etc.6.) Ideology: “Way of Being” Advertising is one of many cultural voices that contribute to the creation of ideology. However, advertising is often singled out because of its visibility. Ideology takes time to instill. Not the result of a single exposure to an advertisement. Can be adopted from repeated exposure to values and ideas. 7.) Offenders: Fashion/Beauty ads. But consider Dove campaign.These notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.Fitness ads. But consider nutrisystem campaign. 8.) Corporate Social Responsibility:-Economic, legal, ethical, philanthropic. 9.) Political Advertising: Not regulated by standards of FTC. The only standard for ‘truth’ is libel.-Campaign Advertising: trying to get you to support an certain candidate.-Policy Advertising: Trying to promote certain policy changes. 10.) Political Advertising Issues: Difficult to express complicated ideas in advertising. Tends to focus on image and reductionism.11.) Reductionism: Reducing complicated ideas to a simple statement or word. Health care reform= socialism. Most often used to derail opponents. 12.) Political Ads and News: Political ads often attempt to define the terms of the debate. News media often pick-up on terms used in ads as ways to frame coverage of issues. 13.) Negative ads: Unsure of the effects? Mobilize the base? Turn off voters? Lead to apathy? These are all the questions you should ask yourself about negative political ads. What are the goals of these negative ads?14.) Who pays for political ads? Must disclose who paid for the political ad. But, front groups hide real sponsors many times. -Citizens United Case: Supreme Court threw out campaign finance reform measures. Now, corporations can spend unlimited amounts of money to influence campaigns and policy.15.) Issues that make political ads more ‘dangerous’: Many voters have opinions without facts. -Takes much work to be an informed voter.-Many voters politically illiterate. -Emotion isn’t a good governor. Many voters respond emotionally, and emotions are flamed by political rhetoric.16.) Journalistic Values: two types of news media now.-Traditional Balanced Journalism – 4th estate. (CNN, New York Times.)-Ideologically- Driven Journalism/Info- Entertainment. (Fox, MSNBC, Limbaugh, Colbert)17.) Social Media/Internet: Easy way to spread rumors and untruths. But also a good way to spread facts.18.) Political strategists are counting on you to be: Lazy and uniformed, unaware of funding issues, unaware of info-entertainment, politically