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WVU COMM 316 - Analyzing Cultural Value Dimensions
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I. Functions of Cultural ValuesA. Identity Meaning FunctionB. Explanatory FunctionC. Motivational FunctionD. Ingroup-Outgroup Evaluative FunctionII. Analyzing Cultural Value DimensionsE. Individualism vs Collectivism (chart)F. Small vs Large Power Distance (Chart)G. Weak vs Strong Uncertainty Avoidance (chart)H. Feminine vs Masculine (chart)I. Value Orientations (Chart)COMM 316 1st Edition Lecture 5Outline of Last Lecture I. Functions of Cultural ValuesA. Identity Meaning FunctionB. Explanatory FunctionC. Motivational FunctionD. Ingroup-Outgroup Evaluative FunctionOutline of Current Lecture II. Analyzing Cultural Value Dimensions E. Individualism vs Collectivism (chart)F. Small vs Large Power Distance (Chart)G. Weak vs Strong Uncertainty Avoidance (chart) H. Feminine vs Masculine (chart)I. Value Orientations (Chart)Current Lecture-Analyzing Cultural Value DimensionsoCultural value analysis-Highlight potential differences/similarities-Critical first step to better understand p otential similarities and differenceDon’t generalize/essentializeoIdentity: Individualism CollectivismPower: Small Power Distance Large Power DistanceUncertainty: Weak Uncertainty Avoidance Strong Uncertainty AvoidanceSex Roles: Feminine Masculine -Individualistic Culture Collectivist cultures"I" Identity "We" IdentityNuclear family Extended familyPrivacy regulation Relational harmonyIndividual competition Teamwork Personal competence Ingroup emphasisDirect comm. Patterns Indirect comm. PatternsIndependent self Interdependent self -Weak Uncertainty Avoidance Strong Uncertainty AvoidanceUncertainty is valued Uncertainty is a threatFamily is dynamic and changing Reinforce family rulesHigh mobility in relationships Low mobility in relationshipsChallenges are welcome Routines are welcome Encourage risk-taking Encourage clear procedureConflict can be positive Conflict is negativeHigh tolerance for ambiguity Low tolerance for ambiguity- Small power distanceLarge power distanceEmphasize interpersonal equalityEmphasize status based differenceChildren may contradict parentsChildren should obey parentsYounger people are smartOlder people are wiseTeachers ask for feedbackTeachers lectureSubordinates expect consultationSubordinates expect guidanceInformal comm. patternsFormal comm. PatternsHorizontal self (all equal)Vertical self (hierarchy)--Feminine CulturesMasculine CulturesFlexible sex rolesComplementary sex roles (no crossover)Emphasize nurturanceEmphasize achievementBoth genders take initiativeMales take initiativeSocial adjustment is criticalAcademic performance is criticalWork in order to liveLive in order to workFluid gender comm"Masculine" toughness vs "Feminine" softnessOverlapped gender rolesClear masculine/feminine gender rolesOrientation Range MeaningDoing (action-oriented)Being-in-becoming (inner dvlpmt)Being (expressive/emotional)DestinyControlling nature (mastering)Harmony with nature (flow)Subjugation to nature (yielding)TimeFuture-oriented (schedule-bound)Present-oriented (here-and-now)Past-oriented


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WVU COMM 316 - Analyzing Cultural Value Dimensions

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