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WVU COMM 316 - Beyond Cultural Values & ODIS Method
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I. Beyond cultural-ethnic group membership valuesII. Individual Socialization DevelopmentA. Independent vs Interdependent Self-ConstrualB. Horizontal vs Vertical Self-construalC. Internal vs External Locus of ControlIII. ODIS MethodCOMM 316 1st Edition Lecture 6Outline of Last Lecture I. Analyzing Cultural Value Dimensions A. Individualism vs Collectivism (chart)B. Small vs Large Power Distance (Chart)C. Weak vs Strong Uncertainty Avoidance (chart) D. Feminine vs Masculine (chart)E. Value Orientations (Chart)Outline of Current Lecture I. Beyond cultural-ethnic group membership valuesII. Individual Socialization Development A. Independent vs Interdependent Self-ConstrualB. Horizontal vs Vertical Self-construal C. Internal vs External Locus of ControlIII. ODIS MethodCurrent Lecture-Beyond cultural-ethnic group membership valuesoIndividuals develop distinct personal identities as result of -Unique life histories-Experiences-Personality traitsoIndividual levels of analysis-Individual Socialization Development oIndependent versus Interdependent self-construal-Degree to which you consider yourself as separate or connected to others [individualism-collectivism]oHorizontal versus Vertical self-construal-About individuals and their behaviors [power-distance]oInternal versus External locus of control-Destiny value orientation: control or yield? -ODIS MethodoO = Observe verbal and nonverbal signals attentivelyoD = Describe specific behaviors with a minimum of distortionoI = Generate multiple interpretations of the unfamiliar behaviorsoS = Suspend ethnocentric evaluation, perform open-ended


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WVU COMM 316 - Beyond Cultural Values & ODIS Method

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