Exam 5 Study Guide NOTE the highlighted information are the key terms given from class They are also listed at the end of each chapter but I took the liberty of highlighting the terms within my notes also so you can really focus on that stuff GOOD LUCK Chapter 22 Facility Layout and Design Consulting Getting Started All begins with the concept Design and layout directly affect guest s expectations and behavior o Expectations Color Traffic flow Music These all communicate strong messages to the guests The placement of furniture and equipment within spaces that guide the traffic patterns of both people and product Layout Design The placement and selection of your building and the specifications for the color fixtures walls ceilings lighting furniture and more The Common Goals of Layout and Design Rating systems for hotels rank specific criteria related to layout and design Create ambiance Provide for safety Buffer sound noise Increase efficiency Increase comfort Ratings on o Exterior o Public areas o Guest rooms o Bathrooms o Hotel amenities o Service Customers can rate establishments themselves with the Internet Very important to have appealing layout and design If planning is successful will receive more customers Hotels must plan rating they wish to achieve before construction o Difficult and expensive to make revisions after establishment built Key factors in how customers will rate an establishment based on layout and design o Function Is multi faceted and an important part of the total design concept Design The design of the inside of a building affects every aspect of comfort and Involves the stimulation of the 5 senses o Flow o Aesthetics Interior Design o Select carpet o Wall coverings o Meet fire codes o Create theatrics o Create special effects o Historic preservation o And more enjoyment of guests Design teams consist of o Architects o Interior designers o Contracts o Etc Design encompasses ALL areas o The guest room o Food and Beverage service areas o Food and beverage prep areas o Common areas Hallways Lobbies o Mechanical equipment o Special systems Universal Design 1990 ADA Accessible by physically challenged people Effected Building codes Affects the design of every hospitality establishment The idea that products furnishing hardware etc and architectural changes could be made to make life easier for all people Inclusion is underlying concept all rooms should be as barrier free and accessible as possible Sustainable Design Environmentally friendly o Eco friendly fabrics o Regional building materials Green design o Installing windows that open o Using durable goods like glass and porcelain instead of paper Recycling methods in place Design Considerations Layout and design choices communicate to guests A good design will keep guests coming back Chapter 22 Key terms highlight above Universal Design Goals of Layout and Design Design Division e g Rooms and Future Trends Layout Design Chapter 23 Real Estate in Hospitality few questions on test Hospitality firms employ Market analysts Location analysts Lease negotiators o Or consider being an independent appraiser and work for a lender investor or brokerage firm Typical Hospitality Real Estate Positions Company Real Estate Representatives real estate representatives o Duties include o Large multi unit hospitality firms employ a real estate director and 1 Performing location analyses Evaluate existing locations from perspective acquiring and managing business there Working with franchisee s on site selection Working with variety of external agents Appraisers Interfacing with company s legal construction o Employed to render estimates of value o Many often have financial stake in hospitality project Appraiser s provide unbiased valuation Commercial lenders investors sellers insurance companies Real Estate Sales contractors and attorneys o Brokers play a valuable role by serving as an intermediary in a real estate sales transaction o Sales commissions are their primary source of income o Role is evolving due to impact of technology and growth of Internet Vacation Ownership Sales o Is in business to sell long term vacation packages to guests They sell slices of time o Can also purchase points into a vacation ownership firm Business Opportunity Sales o Is an ongoing business located in leased real estate facilities o Owner typically sells everything EXCEPT the real estate o Owner typically sells FF E leasehold improvements the business s name and reputation and other asset s such as inventory and or liquor license Site Analysts o Some hospitality firms prefer contract out this type of work to independent firms because more economical than maintaining own divisions o Outsourcing Sources Research firms Real estate brokerages Business brokerages o Lender must perform due diligence which means they must evaluate a borrower These evaluations require that a skilled financial professional is involved in the decision to extend credit to borrower Financial Positions Chapter 23 Key Terms highlighted above Appraiser Career fields Hospitality Valuation Services Broker Lenders Chapter 24 Golf Management Golf the game Introduced by the Scots Played by 30 million Americans a year o Direct impact of 76 Billion to national economy o Provides 2 million jobs Been called greatest of all games USGA handicap system allows one to o Compete against yourself o Compete against others of different skill levels Played outdoors 18 holes typical course o In harmony with environment and home to wildlife 4 different sets of tee markers o Championship players o Average players o Senior golfers o Women Facilities Typically include o Practice areas Driving range Putting green o Golf Shop Merchandise for purchase or rent o Halfway House Serves F B at the turn o Dining room or Grill o Country Clubs and Resorts Golf the Business Equipment firms o 6 7 US golf industry money Operations o Largest source of revenue o Over 19 000 facilities o Approximately 28 billion per year Play Real Estate General Manager o Americans play around 500 million rounds year o Nearly 1 7 million homes currently on or near a golf course o Resale of these occurs twice as fast and on average 70 higher sales price than homes in subdivisions without golf courses Most senior employee or highest ranked Responsible for entire operation Needs to be strong leader problem solver and visionary Not expected to be an expert in all areas of golf but strong enough golf industry knowledge to facilitate
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