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TAMU SOCI 205 - Culture and The Media
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SOCI 205 Lecture 3 Outline of Last Lecture 1. Culture a. Culture is both material and nonmaterial i. Materialii. Nonmaterial b. Characteristics of culture:i. Culture is shared ii. Culture is learned iii. Culture is taken for grantedc. The elements of Culture:i. Language 1. Sapir-whorf hypothesis ii. Norms1. Folkways2. Mores Outline of Current Lecture 2. Beliefs and valuesa. Beliefsb. Values 3. Cultural diversity:a. Dominant Cultureb. Subculturesc. Ethnocentrismd. Cultural relativism 4. The Mass Media and Popular Culturea. Mass media b. Popular culture 5. Sociological Theory and Culturea. Functionalist theoryb. Conflict theoristc. Symbolic internationalistCurrent Lecture1. Beliefs and valuesa. Beliefs: are shared ideas held collectively by people within a given culture about what is truei. Lunatic: came from the idea that a full moon creates madness but now the idea is that you are crazy b. Values: the abstract standards in society or group that define ideal principlesi. Defined by what is valuable and morally correct 2. Cultural diversity:a. Dominant Culture: the most powerful groupi. Defines what is pretty/uglyb. Subcultures: those who differ from dominant group (Ex. Skaters, rappers, Amish) c. Ethnocentrism: our cultures way is the right way and the only wayd. Cultural relativism: can view behavior according to the group practicing the behavior 3. The Mass Media and Popular Culturea. Mass media: refers to the channels of communication that are available to wide segments of the population b. Popular culture: refers to the culture’s beliefs, practices, and objects that are part of everyday traditionsc. Do the media create popular values or reflect them? 4. Sociological Theory and Culturea. Functionalist theory: emphasizes the influence of values, norms, and beliefs on the whole societyb. Conflict theorist: see culture as influenced by economic interests and power relations in societyc. Symbolic internationalist: emphasize that culture is socially


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TAMU SOCI 205 - Culture and The Media

Type: Lecture Note
Pages: 2
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