HFT1000 Intro to Hospitality Exam 1 Study Guide Have a general understanding of the industry Chapter 1 Chapter 2 Know the history of hospitality as a business Understand the ancient origins of the modern hospitality industry o Began in the early days through creation of Towns Road systems Trade Roman Empire built an extensive network of roads requiring inns for travelers Silk Road Trade Route connecting merchants Exchangeable currency o 1800s developed mostly in Europe America Industrial Revolution new wealth for investors business owners created the managerial class to operate emergence of middle class created increase in industry Luxurious resort hotels opened 1829 Tremont House in Boston offered private guest rooms pluming 1889 Savoy Hotel in London offered private bathrooms fully operated with electricity o o o Modern Era having large properties moderate pricing Offered economics of scale fixed costs Reinventing of the economy hotel i e Holiday Inn Most hotels owned independently Understand the role of economic technological and social context in the evolution of the hospitality industry Understand how the organization and structure of the hospitality have changed over time Industry divided by price quality from economy to luxury Social and economic factors aided the growth of restaurants Steam ships form of luxury transportation for business Invention of aircraft became new source of business travel Cruise ships still used but only for leisure o Social networking can connect with current guests past guests and potential guests Know the concepts of brand heritage and heritage tourism in the modern hospitality industry Brand heritage consumer appeal of the product service to older companies is enhanced by historical characters We may be older but shows credibility for company more of a story to tell since there s history there o Heritage tourism traveling to historic cities ancient ruins museums etc focus on the Be able to identify current trends that are influencing the hospitality industry past Chapter 3 Technology Social media Sustainability Business ethics Consumer research Sales and marketing o o o o o o o o o o Understand the future challenges that hospitality professionals may encounter HFT1000 Intro to Hospitality Exam 1 Study Guide Understand the changing role of technology within the industry Increased competition o o Decrease in consumer loyalty o Need for brand differentiation o Global competition o o New technology Improvement in customer experience Buying selling product services online o Emailing customers o Security technology available o Telephone reservation systems o Internet access o o Guest printing faxing o o Smartphones different apps can book reservations Social networking create share exchange information experiences Know the importance of sustainability within the hospitality industry o Sustainability ability to be sustained supported upheld or confirmed No harmful to the environment long term economic balance Important to make efforts so we don t run out of resources Reuse towels recycling programs environmentally sensitive building design energy efficient appliances low flow shower heads Understand ethical characteristics and moral decision making practices Ethics analyzing concepts of right and wrong if you practice good ethics and decision making Positive customer support Increased employee motivation Increased brand business ethics Rewarding Know the positive and negative aspects of a hospitality career Positive Extensive career opportunities career growth Creative opportunities Varied work environment Social networking o Negative Labor intensive business Hours of work Relocation Understand skills and traits needed to become successful in the hospitality industry o o o o o Conceptual skills planning problem solving decision maker Communication skills Flexibility Leadership supervise team building Personality outgoing ethical honest Understand the size and scope of hospitality careers o Many earn commission shared gratuity bonus plan that pays up to 40 of salary Understand resume building skills and interview strategies o Resume building Internships o o Chapter 4 HFT1000 Intro to Hospitality Exam 1 Study Guide Cover letter Interview strategies o Thank you letter Chapter 5 Understand the advantages of being an entrepreneur o Get to take risks o Don t have to follow corporate rules o o Easy to make changes Increased reward depending on level of risk Know the traits and skills represented by successful entrepreneurs Leadership o o Managerial skills o o o o Creative and innovative Ability to work in stressful situations Takes risks action Intense level of commitment Know the facets of independent hotel and restaurant operations o 70 of foodservice operations are single unit Represented by street vendors up to large operations Localization can cater to area s specific needs Restaurant o Hotel Wouldn t benefit from becoming a chain Boutique hotels bed and breakfasts 43 of hotels remain unbranded Seasonal operations Offer intimacy and uniqueness Understand how an independent foodservice operation can be different o Creativity get to choose the menu d cor operating methods and name Chapter 6 Know the definition of a hospitality chain operation o Chain operation business under one form of management all owned by the same company and offer similar goods services i e Holiday Inn Understand the difference between a hospitality chain and a brand o Brand the company name logo Know the different business models of hospitality chain operations Simple Form Full Equity Mixed Franchise Form Brand Management Form Parent company fully owns operates all units in chain single owner investor Some units owned by parent and others by franchisees All profits go to parent company marketing at expense of parent Parent company makes from fees marketing royalty franchise fee etc Management Franchise Form Offers professional management to its franchised units Parent company charges management fees When company is huge it refers to each chain operator as a brand Can be operated by anyone Know the advantages and disadvantages of hospitality chain operations o Advantages Market research HFT1000 Intro to Hospitality Exam 1 Study Guide Economics of scale Streamlined operations Marketing power Service options Access to finances Professional management o Disadvantages Operation constraints Financial strain Legal formalities InterContinental Hotels Group o o Marriot International o
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