Study Guide for HFT 1000 Exam 1 Module 1 What is the definition and difference between the terms travel and trip movement of people between relatively distant geographical locations for any o Travel purpose and any duration with or w o means of transportation o Trip being away from home places 50 miles or more one way on a day or overnight in paid accommodations Know the terminology associated with Tourism being careful to understand the terms territory and associated economic impact information o Tourism The activities of persons traveling to and staying in places outside their usual environment Not for more than one consecutive year For leisure business etc Length of stay Territorial Day visitor Overnight visitor visitor does not spend night in place visited spends at least one night in area tourism of non residence visitors within economic Outbound tourism tourism of resident visitors outside the economic Inbound tourism territory of the country of reference territory of the country of reference territory of the country of reference International tourism national borders Domestic tourism tourism of resident visitors within the economic visitor movement or travel across sovereign What is the Tourism Chain and the activities therein o Trip prep anticipation 20 o Journey from home travel to 20 o Stay and activities on site experience 20 o Journey home travel from 20 o Recollections memories 20 Understand the accommodation tax and why it is important o Tax collected from travelers Local and county tax Flight ticket Hotel guest folio Rental car receipt Money from visitor hotel county tax collector state dept of revenue county administrator The Tourism Industry as described on slides 24 26 should be memorized 1 o Tourism Industry generates o Future economic growth 6 Million sales worldwide 9 31 of global GDP 258 million jobs Industry investment estimated at 652 billion 1 5 trillion forecasted by 2021 4 2 sales growth every year in the next 10 years 65 million new jobs 1 in 10 jobs related to tourism industry o Comprises activities supporting travel outside their usual environment Transportation accommodation food shopping Activities for tourists History culture adventure recreation Module 2 What points are made on the slide U S Travel and Tourism Industry Impact in 2010 o Travel is among top 10 industries in 48 states D C in terms of employment o 7 4 million jobs directly generated by travel expenditures o 186 3 billion in wages shared by American workers employed by travel o 2 7 of GDP from travel and tourism o 99 5 of travel industry firms with 500 employees o 1 9 billion person trips that Americans took for business and leisure What is a person trip o One person on a trip away from home overnight in paid accommodations o One person on a day or overnight trip to a place 50 miles or more one way away from home What is the definition of Leisure Travel o Objective is to spend money not make money o Mostly for pleasure In the bar chart titled Leisure travel behavior more spending strong drive market know all of the opinions differences thereof based on amount of travel over the years Oct 2008 through Oct 2010 o Driving rather than flying 08 09 5 09 10 7 o Staying more nights 08 09 30 09 10 2 o Driving longer distances 08 09 20 09 10 10 o Spending more on food entertainment 08 09 15 09 10 5 o Spending more overall 08 09 15 09 10 2 o More expensive hotels 08 09 10 09 10 5 o Bc of financial crisis 2 Know the slide Yet Good News Travel spending on the rebound o Travel increased each year from 2009 2012 o 2006 2008 all increased yearly o 2008 2009 only drop Module 3 What are the different areas of Tourism and what are the different areas of Lodging as described on the slide Lodging is Part of the Tourism Industry o Hospitality Lodging Destination resorts Full service hotels Limited service hotels Sleeping rooms F B Operations o Retail stores o Transportation services o Destination sites Know the details on the slides depicting the 2011 Lodging Industry Profile several slides no need to memorize all slides simply understand the overall state of the industry o 51 214 properties 15 rooms o 60 avg occupancy rate o 101 70 avg room rate o 137 5 billion in sales o 21 of all US lodging room nights were from international visitors 22 1 million overseas travelers 10 6 million Canadians stayed in a US hotel or motel Know the slides titled Close Look at Lodging Organizations Hotel Organizational Structures avg 8 8 nights o 40 business travel mostly male adults o 60 leisure travel o Small hotel 75 rooms limited service Manager Executive housekeeper and staff Front office manager and staff Maintenance chief and staff Bookkeeper accountant o Large hotel 350 rooms full service Administrative assistant Assistant to the GM 3 GM Controller F B director HR manager Sales marketing Director Front office manager Executive housekeeper Chief engineer o Line department Chain of command Responsible for revenues Front office F B Responsible for property operations Housekeeping maintenance o Staff department Technical support Making recommendations not decisions Purchasing HR accounting o Revenue Center Hotel department that generates revenue Front office F B Revenues from telephone services parking vending machines golf courses o Cost center Hotel department that incurs costs in support of a revenue center Marketing maintenance accounting HR security departments Be able to calculate Key Operating Ratios such as Revpar Number of guests per occupied room etc o Occupancy percentage o Average rate Rooms sold total rooms available Dollar sales of rooms sold o Revpar Revenue per available room Rooms revenue available rooms Paid occupancy Average daily rate o Of guests per occupied room Of guests of occupied rooms o Average rooms cleaned per room attendant per day Of rooms occupied of 8 hour shifts Be familiar with Management Issues o Labor shortage 4 Managers should reduce turnover levels increase productivity o Cost containment Hoteliers should reduce cost not quality o Increased competition b c of overbuilt hotel community o Increased market segmentation Should focus on smaller groups on travelers o Brands overlap o Increased sophistication of customers More competitive selling environment o Increased of amenities Too many brands harder to differentiate among them May increase costs for hotel owners but only appeal to a small group Know the commercial and non commercial types of food service operator segments Module 4
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