2.009 Product engineering processes!blessed are the flexible,!for they shall not be bent out of shape!two-headed snake!Michael McGriffy, MD2.009 Product engineering processes!today!mockup feedback reflection "whatʼs now assembly (November 1) and alpha prototype"critique providing constructive feedback!ethics effective teamwork, professional responsibilities!But first!!A one minute mini quiz"write your name on index card!list the 4 components of a specification!write name of your mockup concept!write one well-formulated "need-attribute-specification for your concept!Mockup presentations!general feedback"but several still ran long !significant improvement in presentations!Feedback: mockup phase!product use cycle!Purple A: Forget-Me-Not !Feedback: mockup phase!Technology risks"Brush N Floss"Feedback: mockup phase!product vision!Orange A: Phil"Orange B: four leaf"Feedback: mockup phase!experiments!Purple B: Chair Force One"Purple A: Forget-Me-Not"Feedback: mockup phase!presenting contract data!Orange a: Phil"Red b: ThermAssist"Pink a: modulair"Silver b: CompactaBag"Feedback: mockup phase!customer!Orange a: Phil"Silver b: Compactabag"Feedback: mockup phase!customer!Purple a: Forget-Me-Not"Feedback: mockup phase!presenting data!Purple a: Forget-Me-Not"Feedback: mockup phase!market!Scuiter"Feedback: mockup phase!graphic context!Feedback!setting the context"name a team characteristic that has negative correlation with success!excessive praise!"Mockup presentations!areas for formal presentation improvement"several ran long !watch clock and have strategies for what components to drop! make eye contact with the audience!avoid infomercial language!revolutionary (swiftSecure)!laptop vs. confidence monitor (avoid reading)!transition from introduction !MC: Letʼs hear it for Cyan B!Presenter: Hi, Iʼm Joe from Cyan B!Mockup presentations!areas for formal presentation improvement"physical layout!Feedback: areas for improvement!product use cycle!Blue B: coffee-waker!Feedback: areas for improvement!product vision"when designing, look at real products!Pink b: helmet hub"mockup models are not the product"Blue A: swiftSecure"Feedback: mockup phase!Product vision (2010)!Pink B: flour pot"Blue B: happy egg"Feedback: areas for improvement!time to comprehend slide"(design details, charts, contract)!Green b: compactiWalker"Silver b: compactaBag"Feedback: areas for improvement!graphical context"Red b: ThermAssist"Feedback!Gestalt ranking:"mockup!the score is not your grade!a larger score is better!there is information in the standard deviations!+ clear direction/vision "– product value proposition!+ compelling demo"– compromise as a regular chair!+ strong product potential"– details to resolve!+ strong proof of concept"– business model/case, why different?!+ novel idea"– can it be a good walker, OK cane?!+ interesting problem "– open technical questions, f-chair!+ client, interesting "– what is it?!+ product potential"– productization with many options!+ product impact, challenging"– power! Appropriate use scenario!+ strong proof of concept/potential"– differentiation, user experience!+ focused direction"– technical directions, benefit case!+ product potential, need"– focus? All things to all people?!+ nice user testing"– competition, open key questions, efficiency !+ good user surveys/data"– uniqueness (novelty product), configuration!+ fun product"– use case, performance tradeoffs!+ potential applications"– envisioning use context, implementation alternatives!2+ hours of discussion.!27 reviewers.!reflect on what lead to stronger or weaker impressions!not your grade. !not a product selection. It is a critical error to use"the ratings this way! !rating captures a group impression influenced by many factors.!Whatʼs now!workflow"Team!Section A!Section B!Section A!Section B!3!ideas!3!ideas!1!idea!2!sketch!models!2!sketch!models!1!concept!mockup!1!concept!mockup!1!team !concept!1!alpha!prototype!three ideas presentation!technical review!final selection!mockup review, October 16 !sketch model review!1 lab instructor!7-8 students!1 lab instructor!7-8 students!1-2 mentors!one team!assembly review!Whatʼs now!the next few days"do not make product decision until team meeting!gather additional information, conduct additional tests for an informed product decision. It is not a contest.!reflect on feedback sent over the weekend. !prepare product summaries for the next lab!!Alpha prototype!The “first” complete prototype: looks like and works like"your first version of the alpha prototype will not work well!technical review is November 21!typically, teams redesign and rebuild before final !2.009 Product engineering processes!design critique"an important improvement and "decision-making mechanism!self critique, design review!Self critique!introspection is suspect"challenge yourself!use time to develop distance!mental role-playing!no aspect of the design is arbitrary!synthesis and deconstruction (analysis)!don't marry an idea!Design review !itʼs about the product"not our egos"Role playing exercise!two design critique scenarios"Presenting in a critique!suggestions!present!listen!consider!decide and respond!Questioning in a critique!suggestions!ask!listen!consider!decide and respond if appropriate!Ego vs. ego!honest, respect viewpoints, avoid my and your"Engineering ethics!Functional teams, professional responsibilities"wait, wait—donʼt tell me!"bluff the listener!a) VisuaLABʼs technology a hoax!b) Software piracy losses increasing!c) Engineering students less honest than humanities students!Professional ethics code!most professions have one"even pirates had them!"Ye spoil taken from a captured ship is to be distributed in equal portion. All ye who shall plot to desert, or having deserted shall be captured, shall have ye heads split open.And finally!reminders…"peer review opens today, due Monday!notebooks and timesheets next week!think about what you need to do to make a good