Slide 1Slide 2Slide 3Slide 4Slide 5Slide 6Slide 7Slide 8Slide 9Slide 10Slide 11Slide 12Slide 13Slide 14Slide 15Slide 16Slide 17Slide 18Slide 19Slide 20Slide 2101/13/19user studies 2.0091Tutorial for 2.00901/13/19user studies 2.009201/13/19user studies 2.009301/13/19user studies 2.009401/13/19user studies 2.0095Just because you can, doesn’t mean you should. What is the advantage to resealable sock packaging?01/13/19user studies 2.0096Image taken from actual instructions for use.01/13/19user studies 2.0097Misconception01/13/19user studies 2.0098A common misconception is that Industrial designers simply make things prettyMisconceptionDefinition01/13/19user studies 2.0099Industrial Design is a user centered way of thought integrated throughout the processThe complexity of any given task must be delegated either to the product or to the user.01/13/19user studies 2.00910An EpiPen is a good example. Complexity was moved from the user to the device.Ethnographic – Qualitative – InspirationalFocus Groups – ‘Quantitative’ – Validation01/13/19user studies 2.00911User studies are completely scalable. They can span countries and hundreds of users, or just take 30 seconds.Explicitprecisely and clearly expressed or readily observable; leaving nothing to implicationLatentpotentially existing but not presently evident or realizedTacitknowledge that cannot be transferred to another person as a result of it being01/13/19user studies 2.00912Assemble your teamModerator speakPhotographer seeWriter hear01/13/19user studies 2.00913Don’t have to large of a team, it can scare away subjects. Break into groups of 3 or so. The photographer and Writer should disappear to the subject after a few minutes.Define your Target Market and Location01/13/19user studies 2.00914Even if your T gets hijacked on the way and you stumble across a perfect emergency, it is still good to have a goal so that you don’t wander aimlessly.A Target market should be fairly specific. Again, be willing to adapt, but using your target consumer will be very important for screening and ranking ideas later.Do a practice run – It will get better01/13/19user studies 2.00915Find Someone to talk to and observeNew comers (instructions), kidsExperienced Pros - Shortcut TakersDifferent user types (more than the 50th percentile)Early Adopters01/13/19user studies 2.00916InnovatorsEarlyAdoptersEarlyMajorityLateMajorityLaggardsBy the time a product launches, the market will have comletely shifted. This is one of the reasons that it is important to focus on early adopters, and recognize how to spot them.Moderator – Greet, and ask permission to study the user.Stream of ConsciousRole PlayTheir Ideas / Complaints01/13/19user studies 2.00917PhotographerWork aroundsLook at Paths and surroundings01/13/19user studies 2.00918Writerguess what’s next (when it doesn’t line up… something's there)Patterns and quirksStreamline opportunities01/13/19user studies 2.00919Group similar User Needs (work back to tacit needs)Create a Problem Statement (How can we…)Brainstorm on the problem using various systems.Screen and Rank Concepts with your Target User in Mind01/13/19user studies 2.00920Start humbly…and a little dumb. If you go in knowing what to expect, you wont learn.See product as a verb. cell phoning - products in motionDon’t attempt to change behavior, work with itPrototype often, so you can check with usersStories are more powerful than a statistic.No such thing as a bad user, or user error - only opportunities01/13/19user studies
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