Slide 1OverviewIrriGator DemonstrationThe IrriGator PumpProblemCost vs. Area WateredProduct GoalSlide 8Treadle PumpsTreadle Pump AnalysisIrriGator AnalysisPortable FrameRecumbent SeatPedalsPump UnitQuick-Connect TubingField ServiceableCase: An IrriGator CustomerGlobal MarketRevenue GrowthReal problem, Real solutionTestimonialAny Questions?Product ROIRevenue ModelFinancingProduct CostTarget MarketNon- Profit StructureFlow CharacteristicsTeam Purple2.009 Final PresentationDecember 12, 2005Overview1 billion subsistence farmers Inefficient irrigationStarvationPovertyThe IrriGator PumpHuman-powered water pumpLow costErgonomicBusiness modelEconomically viableSelf-sustaining non-profitIrriGator DemonstrationThe IrriGator Pump CapabilitiesMax pump draw7 metersMax pumping head 10 metersMax flow rate1.25 liters/secondCustomer Gains 3 hour daily use, 2 acres irrigated5x–10x increase watered land**kickstart.org, ideorg.org-7m10mIrriGatorProblemPoor irrigation methods*poverty malnutrition¼ acre“Simple, low cost” pump**World poorestProvide foodGenerate incomeCurrent methodsWell and bucketHand + rope pumpsTreadle Pumps*United Nations Water Committee **International Water Management InstituteCost vs. Area WateredAcres WateredCost$40$120$200$80$160.5 1 1.5 2 2.5BucketTreadle PumpsHand PumpsProduct Goal- High flow - Low cost, ergonomic-Pedal powered pumpCost vs. Area WateredAcres WateredCost$40$120$200$80$160.5 1 1.5 2 2.5BucketTreadle PumpsHand PumpsThe IrriGatorTreadle Pumps2 million usedCommercially availableIDE: 300,000 in IndiaMoney Maker: 45,000 in KenyaSpecifications:1.5 – 2.5 acres wateredTreadle Pump AnalysisTreadle PumpsStair-stepper motionPiston pumpsLimited adjustmentDifficult to transportTreadle Cost: $200fsldkjfsdfIrriGator AnalysisIrriGator PumpsRecumbent bicycle motionDiaphragm pumpsSeat adjustmentPortable frame with wheelsIrriGator Cost: $125helloPortable FrameRobust, lightweight frameSimple design5 structural membersWheels and handlesCorrosion resistantRecumbent SeatErgonomic seatEasily adjustable for heightPedalsPedal - power Direct driveEfficient ServiceablePump Unit•Diaphragm•Self priming•Injection molded•Cheap partsQuick-Connect TubingAhelkhdField ServiceableReplacement PartsDiaphragm - $3Bearings - $0.50Valves - $5.00Case: An IrriGator CustomerAverage Income: $300 - $2000 per yearIrriGator Pump: $125Pump usage3 hours per day8x increase in watered landRevenue$100-$900 extra revenue per year* Salary 1.5x- 2.5x market wages*ProfitCustomer recoups investment 6 – 18 months*International Water Management Institute, Kickstart OrganizationGlobal MarketChina: 7,000,000*Eastern India: 10,000,000** International Water Management Institute1 2 3 4 515,00011,0007,0003,0001,000Sales ForecastYear#Revenue Growth- Water Partners, USAID, IMF- Manufacture in India, China- Breakeven in Year 4- IRR: 8.3%Year 1Year 2Year 3 Year 4300 000200 000100 000(100 000)-$250,000 LoanManufacture PumpsDistribution CentersSales of The IrriGatorReal problem, Real solutionCustomer Need1 billion people lack of irrigationStarvationPovertyIrriGatorReplaces current methodsInexpensiveErgonomicGenerates revenueTestimonial“There is no running water in my village so I've come here to check on what you are doing, to see where I could get some ideas or use your machine to pump water to my village. ”“This is easy… The cost is not bad… it's not as rigid as [the MoneyMaker prototype], you are relaxed and seated. Yours is perfect." Tinka JohnA rural farmer from UgandaCommunity Outreach CoordinatorAny Questions?AcknowledgementsJoe CroninBob GertsenSteve HaberekBob NuttalDick FennerSamir Nayfeh Doug VincentDave WallaceThe IrriGator - $125Income/year, $100-$900*Discount rate – 15%7 Year product lifeProduct ROI*kickstart.org, International Water Management InstituteUser breakevenHigh estimate – 1.5 yearsLow estimate – 3 monthsLow ROI: 210%High ROI: 2700%Year$Revenue ModelFinancing–WaterPartners International loans money in countries including India.–Loans are US$25,000 - US$250,000–must be paid back in 3 years; 5% interest.Product CostHigh Estimate = $120* Low Estimate = $40* *Professors Nayfeh, Wallace, Meeker, and Doug VincentTarget MarketEastern IndiaUttar Pradesh, Bihar10,000,000 potential customersNon- Profit StructureMfg & Assm PlantChinaMfg & Assm PlantIndiaWater Partners International[ $250 000 loan ]Distribution Centers - IndiaDistribution Centers - ChinaFlow
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