EmotionalDesign:Designing productsthat excite users.MIT Ideation Lab / October 29, 2010Geoff Tsai ([email protected])Why emotional design?What is emotional design?How can it be applied?work better? products that make people feel good, work better.Why?how can you make a productwork better?But first, an activityyou’ll get a sheet with instructions,and once everyone is ready you’ll have about 10 minutesread & sign the forms(please)Why this activity?products that surprise & delighthow people design and conceptualize product ideasbut,how we design products, not just in 2.009A productthink about a product youreally likeit could be something new or old,expensive or cheapkeep thinking about it, and we’ll come back to that laterWhat is it?(according to Donald Norman)emotional design frameworkvisceralbehavioralreflectiveemotional designVisceralhow things look, feel, soundsensory inputoften this is the first impressionVisceralBehavioralhow things function & usabilitypleasure & effectiveness of usepart of what you’re doing in 2.009is the sequence of tasks well supported by the design?Behavioralbuilding 66Reflectiveself-image, personal satisfaction, andmemories. meaning of thingsinfluenced by knowledge, learning,and culturedependent on the individualReflectiveBetty Crocker Cake MixTrust & Designproducts that perform preciselyaccording to expectationtrust comes from experiencelack of trust can come fromlack of understandinglack of controlA productthink about a product youreally likewhat is it?andwhy do you like it?RelationshipVisceral, Behavioral, Reflectiveproducts that send conflicting messages across these perspectivesbetweenVisceral — sensory inputBehavioral — use & usabilityReflective — meaningLastly,I want it. What’s it do? What’s it cost?Are the necessary tasks well supported?Does it mean something to the user?further reading:Emotional DesignbyDonald Normanwine bottles: http://blog.typeandimage.orgbetty crocker ad: http://postcardy.blogspot.com/2009/10/vtt-betty-crocker-postcard-magazine-ads.htmlemotional design book:
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