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MIT 2 009 - Study Guide

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2.009 Product Engineering ProcessesOne hour of preparation for eachminute of presentationWayne Burgraff, 18th century American philosopher2.009 Product Engineering ProcessesTodayPresentation structure the storyGraphic layout design make it clearReference: “The Presentation Design Book”, Ventana Press, 1993Practice sessions this Friday afternoon. Schedule online,updated Sunday evening.Proposed layout of booth areas/sets in 34-101 foyer is inthe final presentation logistics.Props for final presentation:Red: counter with wall cabinetsGreen: carpeted, low platform with couchBlue: table/pantry with overhead cameraYellow: portable frame for wall attachmentOrange: wall and room podsPurple: painted carpetSilver: kitchen islandComplete sets by end of FridayBut First…UpdatesHow does the cost of building your alpha prototype relate tothe productʼs manufacturing cost?What does net present value mean?What does return on investment mean?Estimate your personal, real, financial discount rate for oneyear. (include your rationale for the estimate)List three key take-away points for a business case.And Now…Mini quiz!Presentation DesignA product design problemDetermine needs and set key specificationsGenerate presentation concepts (story)Detailed layout design (graphic design)Presentation StructureTelling a story using visual aidsOverviewIntroductionBody (in chapters!)ConclusionNo one can remember morethan three pointsPhilip Crosby, Pioneer of quality managementEarly on …What is your product and its core benefit?What is your presentationʼs take home message?Presentation StructureTypical story telling tools...PrototypePhysical propsMusic/soundsLightingComputer animationsVideo (recorded or live)Drawings/boardsTeam members and audiencePresentation StructureDevelop the story: Idea phaseThumbnail sketches of key presentation ʻ highlightframesʼ(sketch models)Presentation StructureThumbnails: movies, animation, user experiencePresentation StructureConcept development phaseAfter establishing ʻkey framesʼ…Develop storyboards (mockup phase)Presentation StructureStoryboards: movies, animation, user experiencePresentation StructureStoryboards: movies, animation, user experiencePresentation StructureUse storyboards to…Get feedback from your teamCraft your story (not a mystery)Make sure the ʻkey framesʼ will work as a wholeMake sure that main points dominate (product)Balance between importance, complexity, understandabilityResolve presentation pace, flow and shiftsKeep audience focusedTest presentation design (out loud and with others)Allocate tasks (assembly drawing)Save time2.009 Product Engineering ProcessesPresentation designDeveloping a presentation structureGraphic layout designUse of colorCommon mistakesless is moremore is lessGraphical NoiseExampleGraphical NoiseExampleGraphical NoiseExampleGraphical NoiseExampleGraphic Layout DesignDetail design phase (prototype)Systematic partitioning (or blocking out)Not just for your slides! … your presentation presence … your boothGraphic Layout DesignUse grid structure consistentlyGraphic Layout DesignDevicesRulesGraphic Layout DesignDevicesBordersGraphic Layout DesignDevicesBoxesGraphic Layout DesignDevicesOpen spacesGestalt grouping laws, product form lectureGraphic Layout DesignDevicesLess is more!Confusing? Why?Graphic Layout DesignAlignmentGraphic Layout DesignJustificationGraphic Layout DesignType (serif and sans serif)Guidelines are very useful and convenient design aids. However, in the DFX paradigm interactions between different life-cycle objectives become critically important (Gatenby and Foo 1990). Thus, in our opinion, selection of appropriate design guidelines can become extremely context sensitive and complex. Blindly following guidelines may lead to inferior designs because more appropriate general solutions are overlooked.Guidelines are very useful and convenient design aids. However, in the DFX paradigm interactions between different life-cycle objectives become critically important (Gatenby and Foo 1990). Thus, in our opinion, selection of appropriate design guidelines can become extremely context sensitive and complex. Blindly following guidelines may lead to inferior designs because more appropriate general solutions are overlooked.I cdnuolt blveiee taht I cluod aulaclty uesdnatnrd waht I was rdaniegThe phaonmneal pweor of the hmuan mnid! Aoccdrnig to a rscheearch atCmabrigde Uinervtisy, it deosn't mttaer inwaht oredr the ltteers in a wrod are,the olny iprmoatnt tihng is taht the frist and lsat ltteer be in the rghit pclae.The rset can be a taotl mses and you can sitll raed it wouthit a porbelm. Tihsis bcuseae the huamn mnid deos not raed ervey lteter by istlef, but the wrodas a wlohe.I CDNUOLT BLVEIEE TAHT I CLUOD AULACLTY UESDNATNRD WAHT IWAS RDANIEG THE PHAONMNEAL PWEOR OF THE HMUAN MNID!AOCCDRNIG TO A RSCHEEARCH AT CMABRIGDE UINERVTISY, ITDEOSN'T MTTAER INWAHT OREDR THE LTTEERS IN A WROD ARE, THEOLNY IPRMOATNT TIHNG IS TAHT THE FRIST AND LSAT LTTEER BE INTHE RGHIT PCLAE. THE RSET CAN BE A TAOTL MSES AND YOU CANSITLL RAED IT WOUTHIT A PORBELM. TIHS IS BCUSEAE THE HUAMNMNID DEOS NOT RAED ERVEY LTETER BY ISTLEF, BUT THE WROD AS AWLOHE.Graphic Layout DesignType (word recognition)Graphic Layout DesignText line lengtha long line is difficult to read, so try to keep it shortTitle 1.5X bullet textBullet text size based on number of rowsTitle counts for 2 rowsUse the most crowded page as standardThis layout based on 10 line maximumTypical maximum size 20% (60pt)Typical minimum size 3% (18 pt)Bottom border is larger than topbla, bla ...workable area10%Use of ColorCoding a presentationConsistent function associated with a specific colorDifferentiate or relate itemsUse of ColorDifferentiate, prioritizeStripesawning stripesbar stripespinstripesCommon MistakesType distortionCommon MistakesToo many elementsCommon MistakesCompetition with backgroundThis is very important!Common MistakesUnjust justificationCommon MistakesCapital punishmentCommon MistakesClip art


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MIT 2 009 - Study Guide

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