2.009 product engineering processes!one hour of preparation for each"minute of presentation!Wayne Burgraff, 18th century American philosopher!2.009 Product engineering processes!today!presentation structure the story!graphic layout design make it clear!reference: “The Presentation Design Book”, Ventana Press!presentation invitations going out Saturday, feel free to invite!extra shop hours on website!finding presentation images: Friday 4 PM, details on website!peer reviews and team reviews due today at 5 PM"design review/updates: Monday 1-5 PM, 30 minutes per team Scheduling tool is posted !read overview for lab next week!But first… !updates!But first…!how does the cost of building your alpha prototype relate to the product’s manufacturing cost? "unrelated answer!costs more!quantitative relation!same!none"zip"zilch"nada"nil"how does the cost of building your alpha prototype relate to the product’s manufacturing cost? !what does net present value mean?!what does return on investment mean?!estimate your personal, real, financial discount rate for one year. (include your rationale for the estimate)!list three key take-away points for a business case!And now… !a mini quiz!!Business Proposal!Important take away messages"We have an attractive market !market size $, and 3-year growth rate !profitability and/or other killer benefits!We have a competitive product !what makes the product different!what are its unique benefits !We have a viable business !IRR xx% with initial investment of $ xx!break-even at units in xx months!reach steady state in yy months !Presentation design!another product design problem"determine needs and set key specifications!generate presentation concepts (story)!detailed layout design (graphic design)!Presentation structure!telling a story using visual aids"overview (the hook)!introduction!body (in chapters!)!conclusion!Presentation structure!immersion in a narrative using visual aids"act 1: setup"!main characters and context introduced!!problem that drives story is forward is introduced!act 2: conflict or journey"!an inciting incident or catalyst sets things in motion!!characters undergo transformation!act 3: resolution"!all elements of the story come together, leading to an ending !no one can remember more "than three points!Philip Crosby, Pioneer of quality management!what is your presentation’s take home message?"why should should I care? !what is the product’s value proposition?!Presentation structure!typical story telling tools..."prototype and live demonstration!physical props!music/sounds (embed in presentations)!animations!video (recorded or live)!role playing!team members and audience!Presentation structure!design the story:"thumbnail sketches of key presentation ‘highlight frames’ (sketch models)!idea phase!Presentation structure!key frames: movies, animation, user experience!take home message"Presentation structure!concept development phase"after establishing ‘key frames’…!develop storyboards (mockup phase)!Presentation structure!storyboards: movies, animation, user experience"Presentation structure!storyboards: movies, animation, user experience"Presentation structure!Use storyboards to…"get feedback from your team!craft your story (not a mystery)!make sure the ‘key frames’ will work as a whole!make sure that main points dominate (product)!balance between importance, complexity, understandability!resolve presentation pace, flow and shifts!keep audience focused!test presentation design (out loud and with others)!allocate tasks (clearly identifiable parts)!better results, less time!2.009 Product engineering processes!presentation design"developing a presentation structure!graphic layout design!use of color!common mistakes!less !is more!more ! is less!Graphical noise!example"Graphical noise!example"Graphical noise!example"Graphical noise!example"Graphical noise!example"Graphic layout design!detail design phase"systematic partitioning (grid layout, or blocking out)!Not just for your slides! … your entire presentation presence!Graphic layout design!use grid structure consistently"Graphic layout design!devices"rules!Graphic layout design!devices"boxes!Graphic layout design!devices"borders!Graphic layout design!devices"open spaces!gestalt grouping laws, product form lecture!Graphic layout design!devices"less is more!!confusing? why?!Graphic layout design!alignment"Graphic layout design!justification"I cdnuolt blveiee taht I cluod aulaclty uesdnatnrd waht I was rdanieg The phaonmneal pweor of the hmuan mnid! Aoccdrnig to a rscheearch at Cmabrigde Uinervtisy, it deosn't mttaer inwaht oredr the ltteers in a wrod are, the olny iprmoatnt tihng is taht the frist and lsat ltteer be in the rghit pclae. The rset can be a taotl mses and you can sitll raed it wouthit a porbelm. Tihs is bcuseae the huamn mnid deos not raed ervey lteter by istlef, but the wrod as a wlohe. I CDNUOLT BLVEIEE TAHT I CLUOD AULACLTY UESDNATNRD WAHT I WAS RDANIEG THE PHAONMNEAL PWEOR OF THE HMUAN MNID! AOCCDRNIG TO A RSCHEEARCH AT CMABRIGDE UINERVTISY, IT DEOSN'T MTTAER INWAHT OREDR THE LTTEERS IN A WROD ARE, THE OLNY IPRMOATNT TIHNG IS TAHT THE FRIST AND LSAT LTTEER BE IN THE RGHIT PCLAE. THE RSET CAN BE A TAOTL MSES AND YOU CAN SITLL RAED IT WOUTHIT A PORBELM. TIHS IS BCUSEAE THE HUAMN MNID DEOS NOT RAED ERVEY LTETER BY ISTLEF, BUT THE WROD AS A WLOHE. Graphic layout design type (word recognition)Graphic layout design!type (sans serif and serif)"Guidelines are very useful and convenient design aids. However, in the "DFX paradigm interactions between different life-cycle objectives "become critically important. Thus, in our opinion, selection of !appropriate design guidelines can become extremely context sensitive !and complex. Blindly following guidelines may lead to inferior designs!because more appropriate general solutions are overlooked.!Guidelines are very useful and convenient design aids. However, in the "DFX paradigm interactions between different life-cycle objectives "become critically important. Thus, in our opinion, selection of !appropriate design guidelines can become extremely context sensitive !and complex. Blindly following guidelines may lead to inferior designs !because more appropriate general solutions are overlooked.!Graphic layout design!text line length"a long line is difficult to read, so try to keep it short!Title 1.5X bullet text!Bullet text size based on number of rows"Title counts for 2 rows"Use the most crowded page as