P SC 1113 1st Edition Lecture 19 Outline of Last Lecture I Home Style II Hill Style Outline of Current Lecture I Obama s Appearance on Jimmy Kimmel II The How of Going Public III Presidential News Management Strategies Current Lecture I Obama s Appearance on Jimmy Kimmel A Arguments for it being a good thing 1 Makes him relatable 2 Builds popularity 3 Make critics seem petty 4 Shows he has a sense of humor which is likeable B Arguments for it being a good thing 1 Might turn off older viewers who might think he s not doing his job C Last time you saw the president doing something 1 White House egg roll 2 Speech to the Nation in the east room 3 Giving an address in the Oval Office D Is the President overexposed or underexposed 1 It s a pendulum i Sometimes he s seen too much sometimes people think he s hiding 2 In Kernell s Going Public he points out that presidents increasingly go public i Promote themselves policies a Examples press conferences addresses speeches visits ceremonies b Goal place the man and message in front c Draws upon campaign techniques 3 Persuasion These notes represent a detailed interpretation of the professor s lecture GradeBuddy is best used as a supplement to your own notes not as a substitute i Neustadt presidential power is the power to persuade ii Use public as a weapon of influence iii Public can be leverage II The How of Going Public A More and more addresses Hoover gave 5 GW Bush gave 170 B More appearing in public Hoover 15 times GWB 230 C More travel Hoover 8 days GWB 115 D More local press E More one on one interviews III Presidential News Management Strategies A Winning favor with journalists public B Shaping news flow feeding the media vs take out the trash day C Orchestrating coverage what ll get attention and what won t IV Explaining Going Public A Technology transportation radio tv satellites B Politics electing outsiders era of bargaining and dividing government
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