P SC 1113 1st Edition Lecture 19Outline of Last LectureI. Home StyleII. Hill StyleOutline of Current LectureI. Obama’s Appearance on Jimmy KimmelII. The “How” of Going PublicIII. Presidential News Management StrategiesCurrent LectureI. Obama’s Appearance on Jimmy KimmelA. Arguments for it being a good thing?1. Makes him relatable2. Builds popularity3. Make critics seem petty 4. Shows he has a sense of humor, which is likeableB. Arguments for it being a good thing?1. Might turn off older viewers who might think he’s not doing his jobC. Last time you saw the president doing something?1. White House egg roll2. Speech to the Nation in the east room3. Giving an address in the Oval OfficeD. Is the President overexposed or underexposed?1. It’s a pendulumi. Sometimes he’s seen too much, sometimes people think he’s hiding2. In Kernell’s Going Public he points out that presidents increasingly go publici. Promote themselves, policiesa. Examples: press conferences, addresses, speeches, visits, ceremoniesb. Goal: place the man and message in frontc. Draws upon campaign techniques3. PersuasionThese notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.i. Neustadt: presidential power is the power to persuadeii. Use public as a weapon of influenceiii. Public can be leverageII. The “How” of Going PublicA. More and more addresses (Hoover gave 5, GW Bush gave 170)B. More appearing in public (Hoover 15 times, GWB 230)C. More travel (Hoover 8 days, GWB 115)D. More local pressE. More one-on-one interviewsIII. Presidential News Management StrategiesA. Winning favor (with journalists, public)B. Shaping news flow (feeding the media vs. “take out the trash day”)C. Orchestrating coverage (what’ll get attention and what won’t)IV. Explaining Going PublicA. Technology: transportation, radio/tv/satellitesB. Politics: electing outsiders, era of bargaining and dividing
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