P SC 1113 1st Edition Exam 2 Study Guide Lectures 10 18 These notes cover all of the material the Lecture Concepts for Exam 2 given to us in discussion guides us to focus on Please consult the textbook for more concepts more terms and a better understanding of the material I Lecture 10 February 19 A What questions do potential candidates ask themselves before running for office 1 Do you want this or are you being dragged in 2 Does your family want this too 3 Can you handle the 24 7 nature of campaigning 4 Can you raise money 5 Do you have credentials 6 Do you have the time 7 Do you have bases of support 8 Can you get endorsement 9 How would you assemble a staff i You need people to work on your behalf 10 Do you have access to outside help i Pollsters consultants media field organizers 11 Are you well known regionally Nationally 12 Is there anything in your political personal past that might haunt you II Lecture 11 February 24 A What is the permanent campaign and how why does it matter 1 Definition Melding of governing and campaigning i Need lots of money less time writing bills voting meeting with constituents and more time gathering money a If you re so busy running for office are you actually doing what you were elected to do ii Still thinking about how to get reelected iii Politicians are constantly running for office and it s beginning earlier and earlier a Politicians govern not necessarily to help society but to hold onto or seize power 2 The good and the bad of permanent campaign i Good Does it force politicians to listen more ii Good Does it offer more opportunities to participate iii Bad Too much short term thinking iv Bad Rise in combativeness talk about how great you are and how horrible everyone against you is 3 Obama is thinking about how to help his legacy and how to help democrats in the future 4 Democrats in congress are thinking about how they can take back the House hold the Senate and help the presidential campaign 5 Republicans are wondering how they can hold on to the House win the Senate and win back the presidency B What is the invisible primary 1 Invisible Primary networking between candidates and elites to potentially build electorally useful relationships i Potential candidates are doing what they would do during a primary prepping the stage seeing how well they re perceived traveling a Court fellow partisans around the nation b Work with interest groups c Get local leaders and national figures on board ii Must build human support iii Realization candidates can t win on their own III Lecture 11 and 12 February 24 and February 26 A How do elites determine which candidates to support 1 Their considerations i ii iii iv v Who is electable in November Who will unify the party Who will satisfy policy concerns Who will continue to listen Can we come together early rather than diving resources IV Lecture 12 February 26 A Why do endorsements matter 1 Endorsement a currency for candidates i Get elites to support you publicly ii Endorsements turn into media coverage iii Endorsements can come from celebrities iv Endorsements turn into labor on the ground v Endorsements turn into money primarily to get your message out on your own vi Political endorsement gets a person s name out a Say one candidate was running for office then decided to not run 1 The votes one candidate would ve gotten can now go to the person they re endorsing for the most part 2 Fundraising i How would you get your name out there if nobody knew who you were ii Could rely on free media like newspapers TV radio internet iii Problem will they cover you Will it be positive B What are West s Principles of Advertising 1 Stereotyping rely on a commonly held portrait or oversimplified judgment 2 Association link the candidate to something positive or negative 3 Demonization Turn your opponent into something evil 4 Code word use well known language with meaning C What are West s advertising production techniques 1 Visual images 2 Visual text 3 Music and sounds 4 Color 5 Editing 6 Voice overs V Lecture 12 and 13 February 26 and March 3 A Why don t some people take part in politics 1 Gosnell s Non Voting Causes and Methods of Control i 4 categories of non voters in the survey a Physical difficulties illness absence detained by helpless member of family b Legal or administrative obstacles insufficient legal residence fear of loss of business or wages congestion at the polls poor location of polling booth fear of disclosure of age c Disbelief I voting disbelief in women s voting objections of husband belief that one vote counts for nothing disgust with politics disgust with own party belief that ballot box is corrupted disbelief in all political action d Inertia general indifference indifference to particular election intended to vote but failed ignorance or timidity regarding elections VI Lecture 13 March 3 A Who do some people participate in politics 1 Four Reasons to Participate by Verba Schlozman and Brady i Material benefits want to solve personal problems ii Social gratification exciting enjoyment iii Civic gratification sense of duty doing one s share iv Collective outcomes want to influence policy for all B What is mobilization and how do campaigns mobilize the public 1 Process by which candidates parties activists groups convince others to participate 2 Two types direct and indirect i Direct personal contact from campaign through door to door mail speeches ii Indirect contact through surrogates media supporters endorsers 3 Strategies of Political Mobilization i Don t mobilize everyone don t mobilize all the time a Pick and choose who you spend your time and energy trying to convince b Be strategic about when you start trying to convince others ii Get the most effective number of people with the least amount of effort 4 Campaigns get people prepared and excited and make them wish to get involved VII Lecture 13 and 14 March 3 and March 5 A Who what shapes political development and why 1 Family i Why do parents succeed a Time spent together equals opportunities b Frequent political discussions 20 more likely to vote and continue voting c Strong directional bonds between family and children translate to politics ii Party ID is the strongest transfer a Past studies show that if your parents agree with each other on politics 76 of kids agree too 1 When parents differ mom wins out iii Is family still successful a Children more rebellious b Changes in family structure 2 Peers friends i A secondary influence