P SC 1113 1st Edition Lecture 16 Outline of Last Lecture I The Survey Process II The Modern Media Outline of Current Lecture I The Modern Media II Feelings About Old Media III The How of New Media Current Lecture I The Modern Media A Imagine last night s CBS Evening News 1 It ran stories on the Ferguson Police Department a secret service scandal a military helicopter crash and an effort to stop rhino poaching in Africa B News as a mirror 1 News reflecting reality is unrealistic 2 Outliers and deviations get covered 3 Negativity is over covered 4 Practical considerations keep some things from being covered 5 Practice of journalism rests on judgments by people i Producers editors and publishers decide what is news worthy and what will attract audiences ii Lippmann news is more like a searchlight like on a lighthouse a Fear a consistently skewed searchlight 1 Bunnett s potential media biases i Political allowing personal views to affect which stories are being told and how stories are being reported ii Personalization downplay the big picture system focuses on human element and or individual actors iii Dramatization crises emotions get more coverage iv Fragmentation immediately gets play stories fade quickly v Authority disorder negativity and threats to the system get attention iii Graber s elements of newsworthiness These notes represent a detailed interpretation of the professor s lecture GradeBuddy is best used as a supplement to your own notes not as a substitute a Strong impact make you identify b Violence conflict disaster scandal excite you c Familiarity make you understand d Proximity close to home e Timely and novel freshness originality II Feelings About Old Media A What do we like and dislike about TV 1 It requires people to watch at specific times 2 Can be pretty delayed B What do we like and dislike about physical newspapers 1 Even more delayed than TV 2 Sometimes companies will release multiple editions in a single day C Broader old media trends 1 TV radio newspaper businesses sharply down across many metrics over the past 20 years i By many metrics we re talking about usage advertising dollars revenue 2 Internet usage for news more than doubled since 2005 III The How of New Media A 82 used a desktop or laptop to get news B 54 used a mobile device phone tablet C Most Americans are using new technology to access old media sites online 1 20 of the top 25 news destinations online have an old media legacy 2 Digital only sites i Small on economics big on visitors a Huffington post 45 million unique viewers monthly b Buzzfeed 17 million unique viewers monthly c A comparison Washington Post s website at 19 million ii Why do we care a It shows the rapidly changing marketplace b It shows information about inequality across venues 1 Not everyone can own tablets high speed Internet smartphones etc 2 Unequal access to marketplace i Fears about info quality in some venues c Result how well equipped are Americans to develop attitudes and make decisions d Goal to determine the extent of the media s power within the system e Goal to determine how the media could better serve the public and why media members often fail to do so
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