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OU PSC 1113 - The Modern Media

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P SC 1113 1st Edition Lecture 16Outline of Last LectureI. The Survey ProcessII. The Modern MediaOutline of Current LectureI. The Modern MediaII. Feelings About “Old Media”III. The How of New MediaCurrent LectureI. The Modern MediaA. Imagine last night’s CBS Evening News1. It ran stories on the Ferguson Police Department, a secret service scandal, a military helicopter crash, and an effort to stop rhino poaching in AfricaB. News as a mirror?1. News reflecting reality is unrealistic2. Outliers and deviations get covered3. Negativity is over-covered4. Practical considerations keep some things from being covered5. Practice of journalism rests on judgments by peoplei. Producers, editors, and publishers decide what is news-worthy and what will attract audiencesii. Lippmann: news is more like a searchlight (like on a lighthouse)a. Fear: a consistently skewed searchlight(1) Bunnett’s potential media biases(i) Political: allowing personal views to affect which stories are being toldand how stories are being reported(ii) Personalization: downplay the big picture; system focuses on human element and/or individual actors(iii) Dramatization: crises, emotions get more coverage(iv) Fragmentation: immediately gets play, stories fade quickly(v) Authority: disorder, negativity, and threats to the system get attentioniii. Graber’s elements of newsworthinessThese notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.a. Strong impact (make you identify)b. Violence/conflict/disaster/scandal (excite you)c. Familiarity (make you understand)d. Proximity (close to home)e. Timely and novel (freshness, originality)II. Feelings About “Old Media”A. What do we like and dislike about TV?1. It requires people to watch at specific times2. Can be pretty delayedB. What do we like and dislike about physical newspapers?1. Even more delayed than TV2. Sometimes companies will release multiple editions in a single dayC. Broader “old media” trends1. TV, radio, newspaper businesses sharply down (across many metrics) over the past 20yearsi. By “many metrics” we’re talking about usage, advertising dollars, revenue2. Internet usage for news more than doubled since 2005III. The How of New MediaA. 82% used a desktop or laptop to get newsB. 54% used a mobile device (phone, tablet)C. Most Americans are using new technology to access “old media” sites online1. 20 of the top 25 news destinations online have an “old media” legacy2. Digital-only sitesi. Small on economics, big on visitorsa. Huffington post: 45 million unique viewers monthlyb. Buzzfeed: 17 million unique viewers monthlyc. A comparison: Washington Post’s website at 19 millionii. Why do we care?a. It shows the rapidly changing marketplaceb. It shows information about inequality across venues(1) Not everyone can own tablets, high-speed Internet, smartphones, etc.(2) Unequal access to marketplace(i) Fears about info quality in some venuesc. Result: how well equipped are Americans to develop attitudes and make decisions?d. Goal: to determine the extent of the media’s power within the systeme. Goal: to determine how the media could better serve the public and why media members often fail to do


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