P SC 1113 1st Edition Lecture 12Outline of Last LectureI. Who Will Be Running in 2016?II. The Decision to RunOutline of Current LectureI. What are Elites Considering?II. West’s 4 Principles of AdvertisingIII. West’s 6 Advertising Production TechniquesIV. Gosnell’s “Non-Voting: Causes and Methods of Control”Current LectureI. What are Elites considering?A. Who is electable in November?B. Who will unify the party?C. Who will satisfy policy concerns?D. Who will continue to listen?E. Can we come together early rather than diving resources?F. Endorsement: a currency for candidates1. Get elites to support you publicly2. Endorsements turn into media coverage3. Endorsements turn into labor on the ground4. Endorsements turn into money (primarily to get your message out on your own)G. Fundraising1. How would you get your name out there if nobody knew who you were?2. Could rely on “free media” like newspapers, tv, radio, internet3. Problem: will they cover you? Will it be positive?II. West’s 4 Principles of AdvertisingA. Stereotyping: rely on a commonly held portrait or oversimplified judgmentB. Association: link the candidate to something positive or negativeC. Demonization: Turn your opponent into something evilD. Code word: use well-known language with meaningIII. West’s 6 Advertising Production TechniquesA. Visual imagesThese notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.B. Visual textC. Music and soundsD. ColorE. EditingF. Voice-oversG. We watched a few advertisementsIV. Gosnell’s “Non-Voting: Causes and Methods of Control”A. 4 categories of non-voters in the survey1. “Physical difficulties” (illness, absence, detained by helpless member of family)2. “Legal or administrative obstacles” (insufficient legal residence, fear of loss of business or wages, congestion at the polls, poor location of polling booth, fear of disclosure of age)3. “Disbelief I voting” (disbelief in women’s voting, objections of husband, belief that one vote counts for nothing, disgust with politics, disgust with own party, belief that ballot box is corrupted, disbelief in all political action)4. “Inertia” (general indifference, indifference to particular election, intended to vote butfailed ignorance or timidity regarding
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