P SC 1113 1st Edition Lecture 12 Outline of Last Lecture I Who Will Be Running in 2016 II The Decision to Run Outline of Current Lecture I What are Elites Considering II West s 4 Principles of Advertising III West s 6 Advertising Production Techniques IV Gosnell s Non Voting Causes and Methods of Control Current Lecture I What are Elites considering A Who is electable in November B Who will unify the party C Who will satisfy policy concerns D Who will continue to listen E Can we come together early rather than diving resources F Endorsement a currency for candidates 1 Get elites to support you publicly 2 Endorsements turn into media coverage 3 Endorsements turn into labor on the ground 4 Endorsements turn into money primarily to get your message out on your own G Fundraising 1 How would you get your name out there if nobody knew who you were 2 Could rely on free media like newspapers tv radio internet 3 Problem will they cover you Will it be positive II West s 4 Principles of Advertising A Stereotyping rely on a commonly held portrait or oversimplified judgment B Association link the candidate to something positive or negative C Demonization Turn your opponent into something evil D Code word use well known language with meaning III West s 6 Advertising Production Techniques A Visual images These notes represent a detailed interpretation of the professor s lecture GradeBuddy is best used as a supplement to your own notes not as a substitute B Visual text C Music and sounds D Color E Editing F Voice overs G We watched a few advertisements IV Gosnell s Non Voting Causes and Methods of Control A 4 categories of non voters in the survey 1 Physical difficulties illness absence detained by helpless member of family 2 Legal or administrative obstacles insufficient legal residence fear of loss of business or wages congestion at the polls poor location of polling booth fear of disclosure of age 3 Disbelief I voting disbelief in women s voting objections of husband belief that one vote counts for nothing disgust with politics disgust with own party belief that ballot box is corrupted disbelief in all political action 4 Inertia general indifference indifference to particular election intended to vote but failed ignorance or timidity regarding elections
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