Psc 1113 1st Edition Lecture 13 Outline of Last Lecture I What are Elites Considering II West s 4 Principles of Advertising III West s 6 Advertising Production Techniques IV Gosnell s Non Voting Causes and Methods of Control Outline of Current Lecture I Why Don t People Get Involved in Politics II Verba Schlozman and Brady s Four Reasons to Participate III Mobilization IV Opinion Socialization Current Lecture I Why Don t People Get Involved in Politics A Some reasons 1 They can t i Lacking resources time or money ii Inefficient at using resources 2 They don t want to i Little interest in politics overall or now ii Think they can t make a difference no efficacy iii Little to no knowledge about the process 3 Nobody asked i Isolated from networks of recruitment ii People around them in everyday life aren t political B Are these excuses legitimate Or just excuses II Four Reasons to Participate by Verba Schlozman and Brady A Material benefits want to solve personal problems B Social gratification exciting enjoyment C Civic gratification sense of duty doing one s share D Collective outcomes want to influence policy for all III Mobilization A Process by which candidates parties activists groups convince others to participate B Two types direct and indirect These notes represent a detailed interpretation of the professor s lecture GradeBuddy is best used as a supplement to your own notes not as a substitute 1 Direct personal contact from campaign through door to door mail speeches 2 Indirect contact through surrogates media supporters endorsers C Strategies of Political Mobilization 1 Don t mobilize everyone don t mobilize all the time i Pick and choose who you spend your time and energy trying to convince ii Be strategic about when you start trying to convince others 2 Get the most effective number of people with the least amount of effort IV Opinion Socialization A How many of us regularly talk about politics Why or why not B How many of us talk about politics with our parents Why or why not C How many of us talk about politics with our friends Why or why not D Who or what shapes politics development 1 Family i Why do parents succeed a Time spent together equals opportunities b Frequent political discussions 20 more likely to vote and continue voting c Strong directional bonds between family and children translate to politics ii Party ID is the strongest transfer a Past studies show that if your parents agree with each other on politics 76 2 3 4 5 6 of kids agree too 1 When parents differ mom wins out iii Is family still successful a Children more rebellious b Changes in family structure Peers friends Schools History Events Genetics Media
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