Psc 1113 1st Edition Lecture 13Outline of Last LectureI. What are Elites Considering?II. West’s 4 Principles of AdvertisingIII. West’s 6 Advertising Production TechniquesIV. Gosnell’s “Non-Voting: Causes and Methods of Control”Outline of Current LectureI. Why Don’t People Get Involved in Politics?II. Verba, Schlozman, and Brady’s Four Reasons to ParticipateIII. MobilizationIV. Opinion SocializationCurrent LectureI. Why Don’t People Get Involved in Politics?A. Some reasons:1. They can’ti. Lacking resources (time or money)ii. Inefficient at using resources2. They don’t want toi. Little interest in politics (overall or now)ii. Think they can’t make a difference (no efficacy)iii. Little to no knowledge about the process3. Nobody askedi. Isolated from networks of recruitmentii. People around them in everyday life aren’t politicalB. Are these excuses legitimate? Or just excuses?II. Four Reasons to Participate (by Verba, Schlozman, and Brady)A. Material benefits: want to solve personal problemsB. Social gratification: exciting, enjoymentC. Civic gratification: sense of duty, doing one’s shareD. Collective outcomes: want to influence policy for allIII. MobilizationA. Process by which candidates/parties/activists/groups convince others to participateB. Two types: direct and indirectThese notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.1. Direct: personal contact from campaign through door-to-door/mail/speeches2. Indirect: contact through surrogates (media, supporters, endorsers)C. Strategies of Political Mobilization:1. Don’t mobilize everyone, don’t mobilize all the timei. Pick and choose who you spend your time and energy trying to convinceii. Be strategic about when you start trying to convince others2. Get the most effective number of people with the least amount of effortIV. Opinion SocializationA. How many of us regularly talk about politics? Why or why not?B. How many of us talk about politics with our parents? Why or why not?C. How many of us talk about politics with our friends? Why or why not?D. Who or what shapes politics development?1. Familyi. Why do parents succeed?a. Time spent together equals opportunitiesb. Frequent political discussions = 20% more likely to vote and continue votingc. Strong directional bonds between family and children translate to politicsii. Party ID is the strongest transfera. Past studies show that if your parents agree with each other on politics, 76% of kids agree too(1) When parents differ, mom wins outiii. Is family still successful?a. Children more rebellious?b. Changes in family structure?2. Peers/friends3. Schools4. History/Events5. Genetics6.
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