Voting, Campaigns, and ElectionsSlide 2Voting in a democratic societySlide 4Functions of electionsVoting in America: who votes and who doesn’tWhy Americans don’t voteWhy Americans don’t vote, cont’d.Does nonvoting matter?Slide 10How the voter decidesHow the voter decides, cont’dSlide 13Presidential campaignsPresidential campaigns, cont’d.Slide 16Role of national conventionsGeneral election campaignIssues in the general election campaignSlide 20The media and general election campaignsMoney and general election campaignsTrends and interpretations of general election campaignsThe citizens and electionsVoting, Campaigns, and ElectionsChapter 14In this chapter you will learn about•What the founders were thinking when they established a role for elections, and the potential roles that elections can play in a democracy•Americans’ ambivalence about the vote and the reasons that only about half of the citizenry even bothers to exercise what is supposed to be a precious right•How voters go about making decisions, and how this in turn influences the character of presidential elections•The organization and strategic aspects of running for the presidency•What elections mean for citizensVoting in a democratic society•The Constitution reflects the founders’ fears of citizens’ judgment about politics•Senators were not directly elected•The president was not directly elected•Only members of the House of Representatives were directly electedFunctions of elections•Select leaders•Direct policy •Citizen development•Inform the public•Contain conflict•Legitimacy and system stabilityVoting in America: who votes and who doesn’t•Age: younger Americans vote less frequently•Income: poorer Americans vote less frequently •Education: Americans with less education vote less frequently•Race and ethnicity: minorities vote less frequentlyWhy Americans don’t vote•Legal obstacles –Registration, Tuesday voting, frequency of elections•Attitude changes–Lower efficacy, increased apathy, decreased party identification•Voter mobilization–Mixed level of effort by partiesWhy Americans don’t vote, cont’d.•Decrease in social connectedness–Less participation in social groups and communities•Generational changes–Active generations replaced by less politically engaged ones•Rational nonvoter–Calculates that vote will not make a difference to outcome–But most people find other motivating reasons to vote•Decreased civic literacy- Fewer Americans know what candidates stand forDoes nonvoting matter?•Unlikely that nonvoting significantly affects election outcome•Consequences for democracy–May question legitimacy of election if so few vote–May deepen loss of efficacy of those who don’t voteHow the voter decides•Party identification is the biggest factor accounting for how people vote–Directly influences the vote–Indirectly influences the vote by affecting the perception of issues and candidate evaluations•Social groups sometimes benefit one candidateHow the voter decides, cont’d •Issues and policy–Reliance on party labels; easy vs. hard issues; media coverage–Prospective voting: basing voting decisions on well-informed opinions and consideration of the future consequences of a given vote–Retrospective voting: basing voting decisions on reactions to past performance; approving the status quo or signaling a desire for change; evaluate economy, foreign policy, or domestic issues–Prospective voting is idealized model of policy voting, but retrospective voting is more realisticHow the voter decides, cont’d •The candidates–Voters form clear opinions about candidate qualities that are relevant to governing–Voters perceive differences between candidates on issues and on how they would handle aspects of presidencyPresidential campaigns•Pre-primary season: raise money, raise credibility•Primaries and caucuses–Party caucus: local gathering of party members to choose convention delegates–Presidential primary: an election by which voters choose convention delegates committed to voting for a certain candidate–Open primary vs. closed primaryPresidential campaigns, cont’d.•Primaries and caucuses, cont’d. –Front-loading: the process of scheduling presidential primaries early in the primary season–Front-runner: the leading candidate and expected winner of a nomination or election–Momentum: the widely help public perspective that a candidate has gained electoral strengthRole of national conventions•Conventions play changed role from past–Nominee is already known; merely make it official–Choose vice presidential candidate–Approve party platformGeneral election campaign•The Electoral College defines strategy–Visit large and competitive states•Who runs the campaign?–Professional campaign managers•Presenting the candidate–Convey clear understanding of candidate’s strengthsIssues in the general election campaign•Valence issue: an issue on which most voters and candidates share the same position•Position issue: an issue on which the parties differ in their perspectives and proposed solutions•Wedge issue: a controversial issue that one party uses to split the voters in the other party•Issue ownership: the tendency of one party to be seen as more competent in a specific policy areaThe media and generalelection campaigns•Negative advertising: campaign advertising that emphasizes the negative characteristics of opponents rather than one’s own strengths•Favorable airtime on news•Candidates appear on soft news or entertainment programs•Debate performance is important because many people watch and they have significant effect on votersMoney and general election campaigns•Sources depending on period of campaign:–Government matching funds–Hard money–Soft money–Issue advocacy ads: advertisements paid for by soft money (and thus not regulated) that promote certain issue positions but do not endorse specific candidatesTrends and interpretations of general election campaigns•Get-out-the-vote (GOTV) drives by parties and groups–Grassroots efforts that have increased in recent elections •Interpreting elections–Winner claims that victory provides a policy mandate–Media develop common story explaining outcomeThe citizens and elections•Fourth model of citizen activity–Democracy is better off with different types of voters•Do elections make a difference?–Yes, it