Design Process--RepresentingIdea Commercialsfacebook application reviewTodaySocial software followupVirtual economySocial networkingAbout the facebook platformfacebook project ideasMeta-commentAdditional observation toolsDiary studyDiary study variationsWhy use a diary study?Diary study constraintsExperience Sampling Method (ESM)ESMESM resourcesWhy use ESM?ESM constraintsPersonasCreating personasCourse Scheduler example personaSlide 24Remember Jim?Personas anecdotesThe Transformation of Kimberly WashingtonDesign, Representing IdeasScenariosGas-pumping scenarioStoryboardingThat sounds like comicsThe value of comicsMagic of closureSlide 35Storyboard examplesSlide 37Slide 38Slide 39Slide 40Slide 41Slide 42Posting storyboards on flickrTesting storyboards with usersStoryboarding hintsStoryboarding exerciseReflecting on storyboardingRole-playingBodystormingAssignment (Due Sept. 13)Next timeDesign Process--Design Process--RepresentingRepresentingSeptember 11, 2007September 11, 2007Turn in your Conceptual Map Turn in your Conceptual Map assignmentassignmentNEEDSDESIGNIMPLEMENTEVALU ATEIdea CommercialsIdea CommercialsMaterials for projection Materials for projection by by midnight tonight!midnight tonight!–Email to Email to [email protected]@berkeley.edu –[cs160] in Subject line[cs160] in Subject linePresented in discussion section Presented in discussion section tomorrowtomorrow–I’m planning to attendI’m planning to attendfacebook application facebook application reviewreviewResources for finding interesting Resources for finding interesting applicationsapplications–http://www.insidefacebook.com/categohttp://www.insidefacebook.com/category/applications/ry/applications/–http://www.techdigest.tv/2007/07/thehttp://www.techdigest.tv/2007/07/the_101_best_fa.html_101_best_fa.html–http://www.bestfacebookapplicationshttp://www.bestfacebookapplications.com/.com/TodayTodaySocial software / facebook followupSocial software / facebook followupUnderstanding users, a few more Understanding users, a few more techniquestechniques–Diary studyDiary study–Experience Sampling MethodExperience Sampling Method–PersonasPersonasDesign, representing ideasDesign, representing ideas–ScenariosScenarios–StoryboardStoryboard–Role-playingRole-playingSocial software Social software followupfollowupWikipediaWikipedia–How many people use Wikipedia?How many people use Wikipedia?–How many people have contributed How many people have contributed to Wikipedia?to Wikipedia?Demonstration of “social Demonstration of “social leveraging”leveraging”Why does Wikipedia work?Why does Wikipedia work?Virtual economyVirtual economyPoint system, currencyPoint system, currency–Rewards for valued activitiesRewards for valued activities–Amount of “interaction time”Amount of “interaction time”Transform points Transform points social status social status–Visible markersVisible markers–Acknowledge leadersAcknowledge leaders–Exploit scarcityExploit scarcityFinding right balance of money Finding right balance of money supplysupplySocial networkingSocial networkingMySpaceMySpace–200M users200M users–Focuses on music interestsFocuses on music interestsfacebookfacebook–39M users39M users–Photo sharingPhoto sharingLinkedInLinkedIn–14M users14M users–Oriented toward professional networking, Oriented toward professional networking, hiringhiringViral invitations, interoperabilityViral invitations, interoperabilityAbout the facebook About the facebook platformplatformAfter 3 monthsAfter 3 months–3,261 applications vetted by facebook3,261 applications vetted by facebook–46 applications attracted > 1M installs46 applications attracted > 1M installsPlatform is still evolvingPlatform is still evolving–We may experience change along the We may experience change along the waywayServer support Server supportfacebook project ideasfacebook project ideasPhotosPhotosGamesGamesShared InterestsShared InterestsProductivityProductivityLocation sharingLocation sharingFinding employment / grad schoolFinding employment / grad schoolMashupsMashupsMeta-commentMeta-commentMostly describing a variety of toolsMostly describing a variety of tools–Exercised a few in assignmentsExercised a few in assignments–Will need to pick appropriate ones to Will need to pick appropriate ones to apply in group projectapply in group projectGrasp of tools tested in midtermGrasp of tools tested in midtermGroup project pulls threads of class Group project pulls threads of class togethertogetherAdditional observation Additional observation toolstoolsDiary studyDiary studyExperience Sampling MethodExperience Sampling MethodPersonasPersonasDiary studyDiary studyAsking people to keep a diary of Asking people to keep a diary of their interactions with a computer their interactions with a computer system, any significant events or system, any significant events or problems during their use of a problems during their use of a system, or other aspects of their system, or other aspects of their working lifeworking life–Record the date and time of an eventRecord the date and time of an event–Where they areWhere they are–Information about the event of Information about the event of significancesignificance–Ratings about how they feel, etc. Ratings about how they feel, etc.Diary study variationsDiary study variationsVocally recording diary entries Vocally recording diary entries –Give them recording device (iPod + Give them recording device (iPod + mic)mic)–Attach list of questions to deviceAttach list of questions to deviceUse cell phone to call recording Use cell phone to call recording service to capture entriesservice to capture entriesWhy use a diary study?Why use a diary study?For situations that don’t afford direct For situations that don’t afford direct observationobservation–Occur infrequentlyOccur infrequently–In dispersed settingsIn dispersed settings–Additional observers awkwardAdditional observers awkwardCollects data from actual experienceCollects data from actual experienceCollecting data over longer time Collecting data over longer time spanspanExample: When do you think of Example: When do you think of communicating with your family?communicating with your family?Diary study Diary study constraintsconstraintsRequires high incentives for participantsRequires
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